Ever wonder how your mobile game or app KPIs perform vs industry benchmarks? We’ve released our “Mobile App Industry Benchmarks” dashboard and it is 100% FREE. You can uncover your performance vs competitors and see KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and much more.
Mobile App Industry Benchmarks
Week of July 6th Highlights:
- CCPA Compliance Impact
- Starting July 1, 2020, for some networks, there was a significant global reduction in % of installs being tracked from California from 5.32% contribution down to 0.24% and a corresponding drop in the % of spend from California from 6.43% down to 0.24%. Do these CCPA compliance challenges foreshadow an IDFA Armageddon with iOS 14?
- Q2 CPMs Spike To Close The Quarter
- If you broaden the time frame on the graphs below, you’ll see that March CPMs have almost fully recovered from a high back in February of $18.04, they plunged down due to COVID-19 impacts to $10.17 and now back up to $16.97 as we close out Q2, 2020.
- CPM By Genre
- Casual Games: $28.29
- Simulation Games: $16.77
- Adventure Games: $16.60
- Word Games: $12.90
- Puzzle Games: $12.25
- Card Games: $2.79
- CTR
- 97% Pre-COVID levels
- 68% Dropping to a low during the first two weeks of April
- 93% Recovered up to end Q2
- 87%, Down a bit as we start July, we believe this may be related to CCPA compliance hurdles
- CPI
- $15.71 blended CPI as of March 8, 2020
- $7.20 dropped to a low around March 22, 2020
- $11.81 CPIs have recovered but still has a ways to go to fully get back to pre-COVID number
CCPA Impact – California vs Total US
Across Gaming Categories – CPM
CPM
Across Country Tiers – CPM
CTR
CPI
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