Ever wonder how your mobile game or app KPIs perform vs industry benchmarks? We’ve released our “Mobile App Industry Benchmarks” dashboard and it is 100% FREE.  You can uncover your performance vs competitors and see KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and much more.

Mobile App Industry Benchmarks

Week of July 6th Highlights:

  • CCPA Compliance Impact
    • Starting July 1, 2020, for some networks, there was a significant global reduction in % of installs being tracked from California from 5.32% contribution down to 0.24% and a corresponding drop in the % of spend from California from 6.43% down to 0.24%.  Do these CCPA compliance challenges foreshadow an IDFA Armageddon with iOS 14?
  • Q2 CPMs Spike To Close The Quarter
    • If you broaden the time frame on the graphs below, you’ll see that March CPMs have almost fully recovered from a high back in February of $18.04, they plunged down due to COVID-19 impacts to $10.17 and now back up to $16.97 as we close out Q2, 2020.
  • CTR
    • 97% Pre-COVID levels
    • 68% Dropping to a low during the first two weeks of April
    • 93% Recovered up to end Q2
    • 87%, Down a bit as we start July, we believe this may be related to CCPA compliance hurdles
  • CPI
    • $15.71 blended CPI as of March 8, 2020
    • $7.20 dropped to a low around March 22, 2020
    • $11.81 CPIs have recovered but still has a ways to go to fully get back to pre-COVID number


CCPA Impact – California vs Total US

Mobile App Industry Benchmarks CCPA Impact - California vs Total US

Across Gaming Categories – CPM

Mobile App Industry Benchmarks Across Gaming Categories - CPM



Across Country Tiers – CPM

Mobile App Industry Benchmarks CPM Across Country Tiers






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