Ever wonder how your mobile game or app KPIs perform vs industry benchmarks? We’ve released our “Mobile App Industry Benchmarks” dashboard and it is 100% FREE.  You can uncover your performance vs competitors and see KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and much more.

Mobile App Industry Benchmarks

Week of July 6^th Highlights:

• CCPA Compliance Impact
  • Starting July 1, 2020, for some networks, there was a significant global reduction in % of installs being tracked from California from 5.32% contribution down to 0.24% and a corresponding drop in the % of spend from California from 6.43% down to 0.24%.  Do these CCPA compliance challenges foreshadow an IDFA Armageddon with iOS 14?

• Q2 CPMs Spike To Close The Quarter
  • If you broaden the time frame on the graphs below, you’ll see that March CPMs have almost fully recovered from a high back in February of $18.04, they plunged down due to COVID-19 impacts to $10.17 and now back up to $16.97 as we close out Q2, 2020.

• CPM By Genre
  • Casual Games: $28.29
  • Simulation Games: $16.77
  • Adventure Games: $16.60
  • Word Games: $12.90
  • Puzzle Games: $12.25
  • Card Games: $2.79

• CTR
  • 97% Pre-COVID levels
  • 68% Dropping to a low during the first two weeks of April
  • 93% Recovered up to end Q2
  • 87%, Down a bit as we start July, we believe this may be related to CCPA compliance hurdles

• CPI
  • $15.71 blended CPI as of March 8, 2020
  • $7.20 dropped to a low around March 22, 2020
  • $11.81 CPIs have recovered but still has a ways to go to fully get back to pre-COVID number

CCPA Impact – California vs Total US

Across Gaming Categories – CPM

CPM

Across Country Tiers – CPM

CTR

CPI

Special Offers:

• We are trying to do our part to make work from home a little easier by offering free access to 500,000 competitive videos and KPI benchmarks through our AdRules platform (offer good through September 30, 2020 restrictions apply).
• Facebook Creative Testing: Why is the control video is so difficult to beat?  Check out our funny explainer video and whitepaper: Creative Testing: Video,  Creative Testing: Whitepaper

Please reach out to sales@ConsumerAcquisition.com if we can help with creative strategy or media buying on Facebook and Google.