In-game advertising has proven benefits for advertisers seeking contextual placement, brand-safe environments, and captive audiences. Setting aside “gamer” stereotypes, mobile games appeal to hugely diverse audiences and offer marketers an increasingly flexible environment to reach them. “As marketers contend with the deprecation of cookies and changes to other identifiers, an embedded approach in gaming could have greater appeal. Gamers, after all, are held at rapt attention given the interactive nature of the medium,” says MarketingDive.

Data from our article Most Loved In-App Ad Format? Rewarded Video is summarized in this infographic In-Game Advertising Trends.

In-Game Advertising Trends Infographic

Sources

In-Game Advertising Market to reach USD 18.41 billion by 2027 | IPS News
Mobile Gaming Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)
3 Reasons why Mobile Games Represent a Huge Opportunity for Digital Marketers
20+ Intriguing Mobile Gaming Statistics: How Effective is Mobile Marketing in 2022?
55 Mobile Gaming Demographics Statistics: 2022 Data on Market Share & Spending
The Consumer Engagement Crossroads: Getting consumers to opt in before they opt out
The Mobile ePCM Report: In-App Ad Monetization Worldwide
Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats
Rewarded Video Ads: Statistics and Best Practices for 2022
Rewarded Video Ads Monetization: App Developers Guide
Playable in-game ads are most effective but marketers should consider motivation
What Mix of In-App Ad Formats Are Mobile Game Developers Worldwide Using?
What Are US Mobile Gamers’ Attitudes Toward In-App Advertising? | Insider Intelligence
Playable Ads: Creation, Examples & Tutorial | ironSource
Offerwalls Impact On IAP, Engagement & Retention | Tapjoy

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Our industry expertise comes from managing over $3.5 billion in creative and paid social spend for the world’s largest mobile apps and performance advertisers, including Glu, Roblox, Wooga, Zynga, and Skillz. Our proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research from 3.5 million video ads across social channels.

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