The Find Case Study

Case Study: How The Find reduced cpi by 60%!

The Find is an e-commerce company that searches all the stores on the web to find the right products at the best prices. They were working with another Facebook agency for mobile app install acquisition, but they were unable to scale or meet KPI targets.

RESULTS

600% increase install volume

60% reduction cpi

GOAL

 The Find’s objective was to significantly reduce the cost per mobile app install, scale volume of installs, maintain a low CPI and acquire engaged users. Collaboration and communication with The Find’s internal marketing team were critical to success.

AD FORMAT

Mobile app installs ads & re-engagement ads on Facebook’s mobile news feed & Audience Network.

CPI REDUCTION

60% reduction in cost per install achieved as a direct result of improved creative generating higher CTR% and better conversion rate to install.

MAINTAIN PERFORMANCE

2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI and engagement.

TESTING

Our initial focus was heavy image and ad copy testing to increase CTR and drive down CPI.

APP STORE OPTIMIZATION

2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI, and engagement.

INCREASED VOLUME

Increased Volume: 600% increase in monthly app install volume while maintaining reduced CPI.
The Find
TheFind
The Find

Ramneek Bhasin | GM Mobile & VP Products | TheFind.com (Acquired by Facebook)

“ConsumerAcquisition is an absolute world-class organization that brought tremendous growth and efficiency to our paid acquisition efforts. They quickly showed a massive reduction in cost per mobile app install, then scaled fast while maintaining strong performance. With 100% transparency and a determined focus on results, ConsumerAcquisition functions as an extension of my internal marketing team and allows us to scale faster.”
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