Spin to Win Case Study 2

Case Study: How Spin to Win increased ARPU by 580%!

Online Convergence creates free-to-play games that encourage customers to win at everything they do. They wanted to scale mobile app install volume for their SpinToWin social casino slots games while hitting average revenue per user (ARPU) goals.


increase ARPU

reduction CPI

increase volume


 Maximize ARPU while scaling volume for casual casino slots games using both Facebook and Instagram Acquisition channels.


Mobile app installs ads on Facebook and Instagram.


50% increase in CTR through creative optimization and rigorous testing of +200 images and videos with +40 ad copy variations.


Created and optimized over +200 custom interest groups and +70 lookalike audiences.


Automated campaign management workflow with AdRules, by automating a/b testing for images and ad copy, creative analysis, audience analysis and ad launch recommendations.


Automated bidding and budgeting with AdRules, our proprietary Facebook advertising platform, to deliver high ARPU and low CPI. Automation settings were optimized to maximize ARPU for each unique traffic segment.

Spin to Win

 Vice President of Marketing | Spin to Win

“Consumer Acquisition understands how to be successful with Facebook and Instagram mobile app installs. This is our second engagement with their company because they deliver great results: reduction in CPI and increases in both APRU and install volume. They have a very meticulous approach to testing and optimization and are constantly delivering insights and recommendations based on analysis of recent performance. They are the most efficient Facebook UA team in the social casino space and we highly recommend them!”
Download Spin to Win Case Study here. 

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