MyNBA 2k 17 Case Study

Case Study: How MyNBA2K17 scaled spend by 3.7X!

2K is the publisher of popular gaming titles, such as NBA 2K17 and MAFIA III. 2K wanted to promote the launch of MyNBA2K17, the companion app to their NBA 2K17 console game.


scaled spend
maintained CPA's by the 6th day of testing


Driving efficient and quality installs for MyNBA2K17 with a goal of maximizing revenue generation and ensuring positive ROAS.


Mobile app installs ads on Facebook and Instagram.


Automated bidding and budgeting with AdRules to scale spend on the most efficient creative/audience combinations.


+140 creative combinations tested with top performers scaled to 75+ audiences


We created Automated campaign management workflow with AdRules, by automating a/b testing for images/videos and ad copy, audience analysis, and ad launch recommendations.


By the 6th day of testing, Consumer Acquisition was able to identify and scale the best creative combination and increase spend by 3.7X.

This was possible through the proprietary AdRules a/b testing automation.

Jeff Klein | Digital Media Supervisor| Mod Media

“Consumer Acquisition has delivered outstanding results for WWE SuperCard and we re-engaged for MyNBA2K17. Their results have been beyond our expectations of what was possible! Their team has exceptional knowledge on how to develop new audiences/creatives to eliminate fatigue and ultimately deliver results. We are looking forward to furthering our relationship through additional media buys for our future titles.”
Download MyNBA2k17 Case Study here.

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