MobilityWare Case Study

Case Study: How Mobility Ware increased app volume by 2000%!

MobilityWare is a gaming company that brings addicting games like the #1 solitaire game in the App Store and slots to your mobile phone. MobilityWare wanted to scale mobile app install volume for their both solitaire and slots games. They looked to ConsumerAcquisition.com to help maximize their growth in the U.S. and around the world. Goal: Maximize the amount of mobile app installs for each, Slots and Solitaire. Generate installs at or below target CPIs.

RESULTS

CPI 30% below client’s goal

+2000% increase in app volume

GOAL

Maximize the amount of mobile app installs for each, Slots and Solitaire. Generate installs at or below target CPIs.

OPTIMIZATION

+100 Facebook, 20 carousel images, and 30 Instagram images tested

INTERNATIONAL EXPANSION

Targeted Singapore, Philippines, Norway, Netherlands, New Zealand, and Denmark

SCALE PERFORMANCE

+380 interest groups and +50 lookalikes created and tested

BIDDING & BUDGETING

Leveraged AdRulesTM, in-house technology, to fine-tune bids and budgets

Issei Shimizu |User Acquisition Manager |MobilyWare

“Consumer Acquisition scaled our mobile app install volume while beating our aggressive CPI targets. They tested hundreds of images, audiences, and ad copy to quickly deliver results. The team took a quantitative approach to optimizing results from various countries. They quickly re-formatted winning creative for Instagram and introduced us to a new audience. This company knows mobile app install marketing!”

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