Case Study: How GOTit reduced cost per install by 45%!
GOTit is an e-commerce app that makes social shopping and product discoverability fun and enjoyable. Their objective was to profitably acquire mobile app users at scale on Facebook and Instagram.
45% reduction in cost per install
+383% increase in installs
The GOTit team was working with another agency and was unable to reach their cost and profitability targets. They needed to improve their cost-per-install by 40% before scaling ad spend at target KPIs.
Mobile app installs ads on Facebook and Instagram.
Using AdRules, we automated campaign management workflow for creative a/b testing, creative analysis, audience analysis and ad launches.
BIDDING & BUDGETING
Leveraged AdRules™ automated campaign management to gain additional efficiency, allowing us to maintain low CPI as\ the volume of installs increased by 383%.
+150 videos and images, +50 ad copy and headline variations tested over 60 day period. A total of 189 unique a/b tests were conducted on Facebook and Instagram.
Tal Agassi | CEO | GOTit
“We started working with ConsumerAcquisition.com in 2016. Within 12 days they were able to reduce our cost per install by 45% and quickly scaled volume while sustaining our KPI targets. We highly value their experience, dedication, and unique approach to user acquisition and we look forward to our ongoing partnership.”
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