Design Home Case Study

Case Study: How Design Home increased ROAS by 70%!

Design Home is Glu’s interior design gaming platform. With new game enhancements and interactive daily design challenges, Glu was seeking to gain mass worldwide distribution of their new game.

RESULTS

+70% ROAS

+120 Creative Variations

+30 Creatives

GOAL

Glu hired Consumer Acquisition to leverage our Creative Marketplace to help produce brand new video concepts and variations.

AD FORMAT

Mobile app installs ads on Facebook and Instagram.

CREATIVE MARKETPLACE

We performed aggressive creative development of new concepts and variations using our Creative Marketplace. We delivered 40+ video concepts and 150+ variations and optimized to hit performance metrics.

Dasha Chipchay | User Acquisition Manager| Glu

“Consumer Acquisition immediately ramped design production using their Creative Marketplace. They rapidly created and tested multiple variations of new interior design video concepts and efficiently identified winners, that transformed our business month-over-month. We enjoy working with them and love their diverse creative capabilities. We highly recommend them to anyone looking to properly scale their Facebook user acquisition!”
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