Cooking Dash Case Study

Case Study: How Cooking Dash significantly increased volume!

Cooking Dash is a fast-paced, time management game from developer Glu Mobile where players help Flo cook her way to TV fame as a celebrity chef. Glu’s objective was to increase Facebook Advertising volume, generate mobile app installs while maintaining a high level of ROAS (return on advertising spend).

RESULTS

254% Increase in total FB volume

Outperformed FB yields by 57%

GOAL

Have Consumer Acquisition actively manage Facebook and Instagram user acquisition channels to maximize ROAS, scale volume, and gross profit.

AD FORMAT

Mobile App Installs on Facebook and Instagram.

CREATIVE MARKETPLACE

Numerous A/B tests conducted in order to find the right combinations of text and creative to pair with the right audiences to maximize yields. Over 15+ videos, 70+ images, and 75+ copy variations tested in 2 months time.

BIDDING & BUDGETING

Used AdRules campaign management to scale the accounts while allowing us to optimize towards both purchases and CPI.

FIGHTING CREATIVE & AUDIENCE FATIGUE

AdRules automation features allow for easy identification of fatigued ads along with automatic launches of new creatives based on performance metrics.

Ryotaro Chikaki | User Acquisition Manager | Glu

“Consumer Acquisition’s solution has the capability to scale up or dial down spend at a moment’s notice. Creative concepts in the form of video, thumbnails, and copy are all tested weekly and we’ve seen conversion rates improved as much as 10%.”

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