Brainwell Case Study

Case Study: How Brainwell reduced CPI by 72%!

Monclarity provides personalized, cognitive fitness training via its unique app – Brainwell. The mobile app offers 50 different game-based exercises targeting important brain functions like memory, attention, critical thinking, language skills and more. Monclarity had previously worked with a variety of Facebook advertising partners for mobile app user acquisition, and they were unable to reach their CPA goals. Monclarity engaged Consumer Acquisition for reduced cost per applicant while scaling efficiently.

RESULTS

71.9% Reduction in CPI

54.9% reduction in CPA

GOAL

Reduce cost per mobile app install and cost per free trial while scaling spend efficiently.

AD FORMAT

Mobile app installs ads on Facebook and Instagram.

FIGHTING CREATIVE & AUDIENCE FATIGUE

Multi-variate testing of creative and targeting combinations produced a CTR increase of 120% and expanded the target audience of net new users.

CREATIVE MARKETPLACE

  a/b tested +155 videos and +230 text variations.

BIDDING & BUDGETING

Leveraged AdRules automation to optimize +500 ads and reduce CPI and CPA while scaling spend efficiently.

Alex Tikhman | Executive Vice President| Monclarity

“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, Creative Marketplace, and highly efficient AdRules Platform have yielded our most rapid high-quality new user growth. This team knows how to scale Facebook and generate creative at scale!”
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