GSN Case Study

Case Study: How GSN reached target ROAS!

Game Show Network (GSN) develops mobile apps for a variety of game show titles, including the GSN Casino title with a variety of casino slot games. GSN wanted to utilize the Instagram placement to grow their user base for GSN Casino while achieving aggressive internal ROAS targets.

RESULTS

Reached GSN ROAS targets on day 8

Started with $500 per day budget increased to $5,000 per day after 7 days then increased to $8K per day after 14 days.

197K total spend in 50 days

GOAL

 Hit aggressive ROAS targets on Instagram while scaling spend significantly.

SCALE PERFORMANCE

$200K spend on Instagram within 50 days

BIDDING & BUDGETING

With millions in historical Facebook spend, we tuned AdRules, our proprietary Facebook advertising platform, to deliver high ROAS and low CPI by adjusting bidding, budgeting and pause rules.

AD FORMAT

Mobile app install ads on Instagram.

WORKFLOW AUTOMATION

Built new features in AdRules to simplify campaign management by reviving ads, finding new creative combinations and allowing campaign managers to optimize on smart phones.

CREATIVE OPTIMIZATION

Developed new creative concepts and created +100 images within the first 50 days and reduced CPI by 27%, from $4.50 to $3.28.
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Aayush Sakya |Director of User Acquisition| GSN

“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by ConsumerAcquisition and would strongly recommend them to other mobile app advertisers.”
Download GSN’s Case Study here. Review more Case Studies here.

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