We created and tested +15 videos, +70 images, +40 ad copy and 20 headline variations in less than 2 months. Gender, age, and placement testing also conducted. Built +35 new custom & 25 lookalike audiences to drive audience expansion.
BIDDING & BUDGETING
Leveraged AdRules automated campaign management to gain additional efficiency by allowing us to maintain low CPIs, positive returns, and ability to stretch daily budgets throughout the day.