Every business wants more customers, more downloads, and more money. Yet a lot of businesses are ignoring where customers are living and advertising to those users: Facebook. So with more than 1.49 billion users, Facebook and Instagram are capturing a greater share of consumer traffic than any other single website (aside from streaming video sites). Further, with its options for targeting and “lookalike” modeling, Facebook delivers high-quality traffic matching outperforming what Google offers. As a result, if you want to reach your audience, chances are they’re on Facebook. And you’d better learn something about Facebook advertising quickly if you want to grow traffic, downloads, or both. Most importantly, advertising on Facebook, done right, can be a powerful source of customers, traffic, and dollars.
1. Facebook advertising works when it’s DONE RIGHT, and traffic quality now rivals Google’s.
There’s a lot of hype on the internet about “quick, easy success on Facebook.” Don’t buy it. Yes, Facebook advertising works extremely well, once you know the rules. But we approach the advertising scientifically, and we’ve learned from trial-and-error, through hundreds of thousands of campaigns. Although, having the right creative for Facebook is critical to success, and inexperience can lead to expensive failures. While best practices involve systematic testing and reinvention.
Don’t get discouraged, because we’re going to share some of the key things we’ve learned. Because we don’t want you to fail out the gate, following overly simplistic advice from other articles. So if you don’t understand the rules, you will throw your money away, unless you’re one of the very few people who magically “get lucky” on the first try. In addition, we’ll explain how advertising on Facebook is different from advertising in other media. Also, we’ll teach you how to make solid creative choices. So what are you waiting for?
2. Choosing the right image is critical!
3. Photos: Why Stock Photos Aren’t the Answer
4. Optimizing Ad Copy Matters
5. Brand Boldly
6. Plan to Test & Fail More than You Succeed
7. Never Rest & Keep it Fresh
To learn a more, get our full white paper on Facebook creative best practices. Plus, we’ll explain these tips in more detail, with examples and specifics. See examples of good ads and what makes them good. Download the white paper for more tips and best practices.