Marketers just want to know that they are using their ad dollars most efficiently. Facebook’s Campaign budget optimization is designed to give marketers an easier way to manage their ad budgets. Ultimately, to ensure optimal results.
First, advertisers can set one central campaign budget to optimize across ad sets by distributing the budget to the top-performing ad sets in real-time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.
Activate your Campaign Budget Optimization. Then, Facebook can automatically move the budget to the most effective ad set in a campaign. This will then distribute budgets in real-time to increase efficiency. As a result, marketers can run multiple ads within a single ad set.
Marketers can set bid caps and spend limits for each ad set. In addition to setting a daily or lifetime campaign budget.
Distribute more of a budget to the highest performing ad sets. This will allow advertisers to maximize the total value of their campaign. Budget optimization works in real-time to determine the most effective use of a business’ ad dollars. This helps lower cost per result and increase return on ad spend.
Campaign budget optimization also saves advertisers time by eliminating the need to manually shift budgets between ad sets.
Set a daily or lifetime campaign budget amount. In addition, you can also set spend limits for each ad set with desired, non-guaranteed minimums and guaranteed maximums.
Facebook doesn’t recommend using spend limits since they decrease the flexibility of the platform to optimize your campaign budget. But maybe you value results from certain ad sets more than others. In this case, Facebook recommends reflecting that through appropriate bid caps or target costs rather than spend limits. However, they may be useful if:
For example, say you have two ad sets each targeted to different markets. You are well-established in the first market and new to the second. But you’re not sure what reaching the new market is worth to you yet. So you’re using the lowest cost campaign bid strategy without a bid cap. You want to spend at least some money in the new market to start getting information on it. Also, you may want to set a minimum spend limit for the second ad set. Because campaign budget optimization doesn’t account for the long-term value you could gain from breaking into this new market. It could end up optimizing your budget in a way that leads to lots of efficient results. But also prevents you from doing the necessary exploratory spending in the new market.
Here are some of the best practices for using campaign budget optimization:
If you are using Facebook’s AdsManager, Campaign Budget Optimization will become mandatory for all new and existing ad campaigns as of September 2019. But if you aren’t using the feature yet, you need to start testing Campaign Budget Optimization now.
If instead, you are using an API tool like AdRules to manage campaign budget optimization, you have until September 2020 before it is mandatory. AdRules has many advantages:
Facebook offers Campaign Budget Optimization as a powerful tool. It simplifies account management and reduces daily tasks for social advertisers. Try the optimization feature to leverage app Campaign Budget Optimization for your Facebook ad campaigns. It is the time! As a result, this will streamline your operations and save budget efficiently before it becomes mandatory in September 2019.