Mobile games user acquisition is one of the most effective ways to grow your gaming user base online. Across the globe, more than 2.7 billion smartphones and 1.35 billion tablets are currently in use. The average user spends hours per day checking for social media updates and interacting with digital apps. Mobile user acquisition campaigns are uniquely valuable. They meet consumers where they are, in a digital environment they’ve created for themselves.
Mobile user acquisition is the process of using data-driven mobile ad campaigns to build awareness for your game to capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, mobile user acquisition campaigns are designed to convert right away.
A mobile games user acquisition agency will provide both creative and media buying services with an experienced and highly skilled team, and the right partner can help you scale advertising efforts much further. Use a mobile games user acquisition agency for the following:
- Plan: Build smarter end-to-end campaigns
- Test: Use testing strategies for both creative and media buying that optimize your campaigns
- Create: Create image and video ads that get people to stop and act
- Measure: Understand and optimize your campaigns
- Search Advertising
- Mobile Advertising
- Video Advertising
- Display Advertising
Why is Advertising on Facebook and Google Important for Gaming Businesses?
Facebook boasts over two billion active users, with users spending several hours per week on the platform. It’s one of the most cost-effective forms of advertising to reach current customers, new customers, and people interested in your business or organization.
Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable way.
Google App Campaigns (previously Google Universal App Campaigns) have become one of the best ways for advertisers to create ads where people can download an app directly from an ad. App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs.
Google boasts the largest direct and extended network of users in the world. It’s one of the most cost-effective forms of advertising to reach current customers, new customers, and people interested in your business or organization.
Google advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Google App Campaigns successfully can significantly grow their business in a predictable, measurable way.
What is a Mobile Games User Acquisition Agency and How Can It Help Your Business?
While the benefits of Facebook and Google advertising are clear, how to effectively drive sales through advertising is not. Although these two platforms combined generate billions of ad clicks per year, many advertisers struggle to see significant results. This is because it is very simple to create your first ad campaign. But, it’s extremely difficult to truly make your campaign successful to drive return on advertising spend (ROAS). For instance, advanced ad tactics include A|B split testing, remarketing, and lookalike audiences, as well as conversion optimization.
Further, Facebook and Google are continually advancing the capabilities of their advertising tools. We expect Facebook advertising technology to continue transforming as new features launch that will optimize creative, creative placements, bids, and budgets for social marketers. Facebook has all of the pieces for an app campaign-style product that is likely to be a combination of CBO + DCO + DLO. (Campaign Budget Optimization + Dynamic Creative Optimization + Dynamic Language Optimization). In the meantime, Facebook has released its latest best practices guide for running advertising campaigns called Facebook Power5.
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Why Partner with a Creative Agency?
Effective creative is critical to a successful mobile gaming ad campaign, and a creative agency, like our Creative Studio, can provide a constant and systematic stream of creative to keep campaigns running. We’ve assembled an elite creative team with vast experience in storytelling, animation, visual effects, and user acquisition. We understand successful social advertising requires a tremendous volume of fresh creative concepts. So we deliver an endless supply of creative strategies based on the best practices of each social channel.
Facebook offers many different creative ad types, including:
- Single Image Ads
- Single Video Ads
- Slideshow Ads
- Carousel Ads
- Collection Ads
- Dynamic Product Ads
- Facebook Lead Ads
Google’s ads reach into every corner of the globe, and App Campaigns can now run on:
- YouTube (app Ads only became available on YouTube in the last month)
- Google Search
- Google Play
- Google Display Network
- Within other apps
It’s more critical than ever to manage a consistent stream of high-quality assets to leverage for App Campaigns.
Finding the Right Mobile Games User Acquisition Agency for Your Business
A major benefit of working with a mobile games user acquisition agency is the deep experience and knowledge you’d have working on your campaigns to drive success. We provide creative services, fully-managed user acquisition services, and SaaS tools for advertising on Facebook, Instagram, Google, Snap, and Pinterest. In addition. we are your partner for creative strategy, production, optimization & analytics of social advertising. We have spent over $1.5 billion buying mobile app installs and leads on Facebook, Instagram, and Google. As a result, with over 300,000 videos and images delivered, we know how to move fast and prototype ads to cost-effectively find winning concepts. Get in touch with us to see how we can help grow your player base.
Read our blog post, UA Media Buying Model, and see how it works in tandem with our Ad Concept Model. Learn the media buying best practice strategies for Facebook Android, Facebook iOS SKAN, Google, and TikTok.