Looking for a mobile games agency? Mobile advertising is one of the most effective ways to grow your gaming user base online, and the right partner can help you scale advertising efforts much further.

A mobile games agency will provide both creative and media buying services with an experienced and highly skilled team. Use a mobile games agency for the following:

  • Plan: Build smarter end-to-end campaigns
  • Test: Use testing strategies for both creative and media buying that optimize your campaigns
  • Create: Create image and video ads that get people to stop and act
  • Measure: Understand and optimize your campaigns
    • Search Advertising
    • Mobile Advertising
    • Video Advertising
    • Display Advertising

 

Why is Advertising on Facebook and Google Important for Gaming Businesses?

 

Facebook Advertising

Facebook boasts over two billion active users, with users spending several hours per week on the platform. It’s one of the most cost-effective forms of advertising to reach current customers, new customers, and people interested in your business or organization.

Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable way.

 

Google Advertising

Google App Campaigns (previously Google Universal App Campaigns) have become one of the best ways for advertisers to create ads where people can download an app directly from an ad. App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs.

Google boasts the largest direct and extended network of users in the world. It’s one of the most cost-effective forms of advertising to reach current customers, new customers, and people interested in your business or organization.

Google advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Google App Campaigns successfully can significantly grow their business in a predictable, measurable way.

 

What is a Mobile Games Agency and How Can It Help Your Business?

 

While the benefits of Facebook and Google advertising are clear, how to effectively drive sales through advertising is not. Although these two platforms combined generate billions of ad clicks per year, many advertisers struggle to see significant results. This is because it is very simple to create your first ad campaign. But extremely difficult to truly make your campaign successful to drive return on advertising spend (ROAS). For instance, advanced ad tactics include A|B split testing, remarketing, and lookalike audiences, as well as conversion optimization. 

Further, Facebook and Google are continually advancing the capabilities of their advertising tools. We expect Facebook advertising technology to continue transforming as new features launch that will optimize creative, creative placements, bids, and budgets for social marketers. Facebook has all of the pieces for an app campaign-style product that is likely to be a combination of CBO + DCO + DLO. (Campaign Budget Optimization + Dynamic Creative Optimization + Dynamic Language Optimization). In the meantime, Facebook has released its latest best practices guide for running advertising campaigns called Facebook Power5.

 

Why Partner with a Creative Agency?

 

Effective creative is critical to a successful mobile gaming ad campaign, and a creative agency, like our Creative Studio, can provide a constant and systematic stream of creative to keep campaigns running. In addition, we’ve assembled an elite creative team with vast experience in storytelling, animation, visual effects, and user acquisition. Also, we understand successful social advertising requires a tremendous volume of fresh creative concepts. As a result,  we deliver an endless supply of creative strategies based on the best practices of each social channel.

Facebook offers many different creative ad types, including:

  • Single Image Ads
  • Single Video Ads
  • Slideshow Ads
  • Carousel Ads
  • Canvas
  • Collection Ads
  • Dynamic Product Ads
  • Facebook Lead Ads

Google’s ads reach into every corner of the globe, and App Campaigns can now run on:

  • YouTube (app Ads only became available on YouTube in the last month)
  • Google Search
  • Google Play
  • YouTube
  • Google Display Network
  • Within other apps

It’s more critical than ever to manage a consistent stream of high-quality assets to leverage for App Campaigns.

mobile game agency creative

 

Finding the Right Mobile Games Agency for Your Business

 

A major benefit of working with a mobile games agency is the deep experience and knowledge you’d have working on your campaigns to drive success. We provide creative services, fully-managed user acquisition services, and SaaS tools for advertising on Facebook, Instagram, Google, Snap, and Pinterest. We’re your partner for creative strategy, production, optimization & analytics of social advertising. We’ve spent over $1.5 billion buying mobile app installs and leads on Facebook, Instagram, and Google. With over 300,000 videos and images delivered, we know how to move fast and prototype ads to cost-effectively find winning concepts. Get in touch with us to see how we can help grow your player base.

 

Consumer Acquisition Q3 2020: Special Offers

free creative testingwhy does the control video always win

  • For the first time, anyone who becomes a client will have access to FREE Facebook Creative Testing.
  • You can remove the burden of A/B testing creative from your internal UA team.
  • You cover the media fees and Consumer Acquisition’s world-class UA team will manage the media buying of creative split tests for FREE
    (0% of spend) using our proven 3-step methodology detailed above.
  • Check out our funny explainer video Why Does The Control Always Win?
  • Contact: Sales@ConsumerAcquisition.com if you would like to take advantage of this offer.

Free Creative Inspirationcreative studio image

  • Want to know which of your competitors’ video creative really drives their best performance?
  • View +1,000,000 video ads from competitive apps and see which creatives work.
  • To get full access to all FREE Creative Inspiration, please register for a free AdRules account or contact Sales@ConsumerAcquisition.com for more information.

free mobile industry benchmarksMobile Industry Benchmarks

  • Ever wonder how your mobile game or app KPIs perform vs industry benchmarks?
  • Check out our Mobile App Industry Benchmarks dashboard and it is 100% FREE.
  • See competitive KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and more.
  • To get full access to FREE industry benchmarks, please register for a free AdRules account or contact Sales@ConsumerAcquisition.com
    for more information.

Let's Talk!

Please prove you are human by selecting the Star.

FAQ Banner

What are Mobile Apps?

What Is Mobile App Advertising? Tips for Creating Successful Campaigns

FAQ Banner

What are Casual Games?

Read our Blog Posts

The Definitive Guide To Creative Trends For Mobile Game Advertisers in Summer 2020

The Definitive Guide To Creative Trends For Mobile Game Advertisers in Summer 2020

Creative Is King: Creative Trends For Mobile Gaming Ads

Creative Is King: Creative Trends For Mobile Gaming Ads

2020 Definitive Guide Of Facebook Ads Creative Strategy, Creative Testing and Launching New Games

2020 Definitive Guide Of Facebook Ads Creative Strategy, Creative Testing and Launching New Games

Let's Talk!

Contact Image

Please prove you are human by selecting the Star.


Read our Whitepapers!

Creative Best Practices for Facebook & Google social advertising.

You have Successfully Subscribed!