Google’s Partner Program has been established for quite some time, but in the past year, it expanded the program to include tiered levels. The highest level an agency can achieve is Premier Partner, a designation reserved for only a small fraction of all Google Partners.

In order to qualify as a Google Premier Partner, an agency must continuously meet Google’s requirements in three areas: certification, ad spend, and performance. Being a Premier Partner means an agency is knowledgeable, experienced, and successful. In other words, they know how to optimize a campaign so it delivers successful results.

These companies have earned the right to showcase the official Google Premier Partner badge and be recognized by Google is a leader in their field. Moreover, they’re here to help advertisers succeed with Google campaigns.

Here are the biggest advantages of working with a Premier Partner:

 

Real Experts Who Are Trustworthy

Premier Partners know Google Ads inside and out. They’ve passed the Google certification tests in their areas of specialization (search, display, shopping, mobile, video). Additionally, you must have extensive AdWords experience. All Premier Partners are required to continuously meet Google’s minimum ad spend. This means Premier Partners are actively managing AdWords accounts. Premier Partners don’t just prove they are experts through tests.

 

Constantly Managing Successful Google App Campaigns

Google trusts its Premier Partners. In the words of Google, “The badge recognizes companies we trust to help you succeed on the web with our products.” It’s in Google’s best interest for you to see a positive return on your campaigns so you’ll continue spending money on ads. As such, Google takes a lot of steps to make sure that trustworthy agencies are available to help. The most trustworthy of all are Premier Partners.

 

Proven On-Going Results

An AdWords campaign is only as good as its return on advertising spend (ROAS). In addition to maintaining yearly certifications and meeting minimum spend requirements, Premier Partners also must meet performance requirements. Google doesn’t publish these performance requirements, but they are directly connected to conversions. Premier Partners have a history of building AdWords campaigns that convert at a high rate. As a result, their campaigns are more likely to make money for your business.  

 

Better Access

Mastering Google Ads is hard. What makes it even harder is how much it changes. There are dozens of changes to AdWords every year. Only someone who actively stays on top of these changes can continue to run a successful campaign. Premier Partners often know about changes before other AdWords users. Google grants early access and often invites Premier Partners to be part of beta programs. This means your company often has access to tools that your competitors aren’t using. In addition to access to beta programs and other tools, Premier Partners also have an inside track to connecting with Google. They can contact highly-qualified Google representatives directly to answer their questions faster.

Google Premier Partners can specialize in one or more of the following Google Ads product areas, including:

  • Search Advertising: These Google Partners can help you create and optimize ads that show up on Google Search. They can also advise on keyword strategy and budget planning.
  • Mobile Advertising: Partners certified in mobile advertising can help you connect with potential customers on mobile devices through text, image, video, and HTML5 ads.
  • Video Advertising: Need assistance with implementing and optimizing your video ad campaigns on YouTube? These Partners can help.
  • Display Advertising: These Partners can help you create compelling visual ads that reach potential customers on over two million websites and 650,000 apps.
  • Shopping Advertising: Certified Partners will help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.

 

Partner with Consumer Acquisition

Google is very selective of its Premier Partners. This helps customers identify the highest performing and most reliable companies based on their Google App Campaign and creative needs. We are happy to be both a Google’s Premier and an Ad Creative Partner helping advertisers generate high-performing ad creatives at scale through our own in-house Creative Studio platform. Learn more about how we can support your campaign goals, get started here.

 

Consumer Acquisition Q3 2020: Special Offers

free creative testingwhy does the control video always win

  • For the first time, anyone who becomes a client will have access to FREE Facebook Creative Testing.
  • You can remove the burden of A/B testing creative from your internal UA team.
  • You cover the media fees and Consumer Acquisition’s world-class UA team will manage the media buying of creative split tests for FREE
    (0% of spend) using our proven 3-step methodology detailed above.
  • Check out our funny explainer video Why Does The Control Always Win?
  • Contact: Sales@ConsumerAcquisition.com if you would like to take advantage of this offer.

Free Creative Inspirationcreative studio image

  • Want to know which of your competitors’ video creative really drives their best performance?
  • View +1,000,000 video ads from competitive apps and see which creatives work.
  • To get full access to all FREE Creative Inspiration, please register for a free AdRules account or contact Sales@ConsumerAcquisition.com for more information.

free mobile industry benchmarksMobile Industry Benchmarks

  • Ever wonder how your mobile game or app KPIs perform vs industry benchmarks?
  • Check out our Mobile App Industry Benchmarks dashboard and it is 100% FREE.
  • See competitive KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and more.
  • To get full access to FREE industry benchmarks, please register for a free AdRules account or contact Sales@ConsumerAcquisition.com
    for more information.

Let's Talk!

Please prove you are human by selecting the Tree.

FAQ Banner

What are Google App Campaigns? Tips for Creating Successful Campaigns

Read our Blog Posts

5 New Features from Google, Updates to AdRules, and Our New Google Premier Partner Status

5 New Features from Google, Updates to AdRules, and Our New Google Premier Partner Status

Google launches App ad creative partner program featuring ConsumerAcquisition.com

Google launches App ad creative partner program featuring ConsumerAcquisition.com

Let's Talk!

Contact Image

Please prove you are human by selecting the Key.


Read our Whitepapers!

Creative Best Practices for Facebook & Google social advertising.

You have Successfully Subscribed!