Google’s Partner Program has been established for quite some time, but in the past year, it expanded the program to include tiered levels. The highest level an agency can achieve is Premier Partner, a designation reserved for only a small fraction of all Google Partners.
In order to qualify as a Google Premier Partner, an agency must continuously meet Google’s requirements in three areas: certification, ad spend, and performance. Being a Premier Partner means an agency is knowledgeable, experienced, and successful. In other words, they know how to optimize a campaign so it delivers successful results.
These companies have earned the right to showcase the official Google Premier Partner badge and be recognized by Google is a leader in their field. Moreover, they’re here to help advertisers succeed with Google campaigns.
Here are the biggest advantages of working with a Premier Partner:
Premier Partners know Google Ads inside and out. They’ve passed the Google certification tests in their areas of specialization (search, display, shopping, mobile, video). Additionally, you must have extensive AdWords experience. All Premier Partners are required to continuously meet Google’s minimum ad spend, which means Premier Partners are actively managing AdWords accounts. Premier Partners don’t just prove they are experts through tests.
Google trusts its Premier Partners. In the words of Google, “The badge recognizes companies we trust to help you succeed on the web with our products.” It’s in Google’s best interest for you to see a positive return on your campaigns so you’ll continue spending money on ads. As such, Google takes a lot of steps to make sure that trustworthy agencies are available to help. The most trustworthy of all are the Premier Partners.
An AdWords campaign is only as good as its return on advertising spend (ROAS). In addition to maintaining yearly certifications and meeting minimum spend requirements, Premier Partners also must meet performance requirements. Google doesn’t publish these performance requirements, but they are directly connected to conversions. Premier Partners have a history of building AdWords campaigns that convert at a high rate, meaning their campaigns are more likely to make money for your business.
Mastering Google Ads is hard. What makes it even harder is how much it changes. There are dozens of changes to AdWords every year, and only someone who actively stays on top of these changes can continue to run a successful campaign. Premier Partners often know about changes before other AdWords users. Google grants early access and often invites Premier Partners to be part of beta programs. This means your company often has access to tools that your competitors aren’t using. In addition to access to beta programs and other tools, Premier Partners also have an inside track to connecting with Google. They can contact highly-qualified Google representatives directly to answer their questions faster.
Google Premier Partners can specialize in one or more of the following Google Ads product areas, including:
Google is very selective of its Premier Partners, which help customers identify the highest performing and most reliable companies based on their Google App Campaign and creative needs. We are happy to be both a Google’s Premier and an Ad Creative Partner helping advertisers generate high-performing ad creatives at scale through our own in-house Creative Studio platform. Learn more about how we can support your campaign goals, get started here.