Google App Campaigns (previously Google Universal App Campaigns) have become one of the best ways for advertisers to create ads where people can download an app directly from an ad. App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs. A Google App Agency provides clients with access to certified Google advertising experts to help businesses use Google App campaigns to grow. Use a Google App Agency for the following:

  • Plan: Build smarter end-to-end campaigns
  • Create: Make ads that get people to stop and act
  • Measure: Understand and optimize your campaigns, all across:
    • Search Advertising
    • Mobile Advertising
    • Video Advertising
    • Display Advertising
    • Shopping Advertising

Why is Google Advertising Important for Businesses?

Google boasts the largest direct and extended network of users in the world. It’s one of the most cost-effective forms of advertising to reach current customers, new customers and people interested in your business or organization.

Google advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Google App Campaigns successfully can significantly grow their business in a predictable, measurable way.


What is a Google App Agency and How Can It Help Your Business?

While the benefits of Google advertising are clear, how to effectively drive sales through advertising is not. Although Google generates billions of ad clicks per year, many advertisers struggle to see significant results. This is because it is very simple to create your first Google App Campaign, but extremely difficult to truly make your campaign successful to drive return on advertising spend (ROAS). For instance, advanced Google tactics include A|B split testing, remarketing and lookalike audiences, as well as conversion optimization. Here are just some of the app campaign targeting capabilities:



Target CPA (tCPA) campaigns let you specify what you want to pay per install (your “CPA” or “cost-per-acquisition”). Once the tCPA is set, Google’s AI manages your campaigns for you (bids, placements, and creative) and delivers as many conversions as possible at your set cost-per-acquisition.

Max Installs

Similar to tCPA, a Max Install campaign lets you set a target cost per install. Once set, the platform manages your campaign bids, placements and creative to deliver as many installs as possible for the price you want to pay for them.

Max Installs Advanced

This is a hybrid of tCPA and Max Installs campaigns. With Max Installs Advanced campaigns, you’ll specify a target cost per install, and then you’ll also specify a second event that you want to happen (like in-app purchase, for example). Google’s AI will then dutifully go out and find installs for the price you want to pay, but it will only deliver installs that are also likely to complete the second event you asked for. In essence, Max Install let you specify two conversion events. 

For a more in-depth review of Google App Campaigns, check out our Google App Campaigns Best Practices Guide.


Why Partner with a Creative Agency?

Effective creative is critical to a successful Google App Campaign, and a creative agency, like our Creative Studio, can provide a constant and systematic stream of creative to keep campaigns running. We’ve assembled an elite creative team with vast experience in storytelling, animation, visual effects, and user acquisition. We understand successful social advertising on Google requires a tremendous volume of fresh creative concepts and we deliver an endless supply of creative strategies based on the best practices of each social channel.

Google’s ads reach into every corner of the globe, and App Campaigns can now run on:

  • YouTube (app Ads only became available on YouTube in the last month)
  • Google Search
  • Google Play
  • YouTube
  • Google Display Network
  • Within other apps

It’s more critical than ever to manage a consistent stream of high quality assets to leverage for App Campaigns.


Finding the Right Google App Agency for Your Business

A major benefit of working with a Google App Agency is the deep experience and knowledge you’d have working on your campaigns to drive success. We provide creative services, fully-managed user acquisition services, and SaaS tools for advertising on Facebook, Instagram, Google, Snap, and Pinterest. We’re your partner for creative strategy, production, optimization & analytics of social advertising. We’ve spent over $1.5 billion buying mobile app installs and leads on Facebook Instagram, and Google. With over 300,000 videos and images delivered, we know how to move fast and prototype ads to cost-effectively find winning concepts. Get in touch with us to see how we can help grow your business with Google App Campaigns.


Consumer Acquisition Q3 2020: Special Offers

free creative testingwhy does the control video always win

  • For the first time, anyone who becomes a client will have access to FREE Facebook Creative Testing.
  • You can remove the burden of A/B testing creative from your internal UA team.
  • You cover the media fees and Consumer Acquisition’s world-class UA team will manage the media buying of creative split tests for FREE
    (0% of spend) using our proven 3-step methodology detailed above.
  • Check out our funny explainer video Why Does The Control Always Win?
  • Contact: if you would like to take advantage of this offer.

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  • Want to know which of your competitors’ video creative really drives their best performance?
  • View +1,000,000 video ads from competitive apps and see which creatives work.
  • To get full access to all FREE Creative Inspiration, please register for a free AdRules account or contact for more information.

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  • Ever wonder how your mobile game or app KPIs perform vs industry benchmarks?
  • Check out our Mobile App Industry Benchmarks dashboard and it is 100% FREE.
  • See competitive KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and more.
  • To get full access to FREE industry benchmarks, please register for a free AdRules account or contact
    for more information.

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