Facebook advertising is one of the most effective ways to grow your business online, and the right partner can help you take your advertising further. A Facebook Agency provides experienced Facebook advertisers to help businesses use Facebook ads to grow. Use a Facebook Agency for the following:
- Plan: Build smarter end-to-end campaigns
- Create: Make ads that get people to stop and act
- Measure: Understand and optimize your campaigns
Why is Facebook Advertising Important for Businesses?
Facebook boasts over two billion active users, with users spending several hours per week on the platform. It’s one of the most cost-effective forms of advertising to reach current customers, new customers, and people interested in your business or organization.
Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses that leverage Facebook ads successfully can significantly grow their business in a predictable, measurable way.
What is a Facebook Agency and How Can It Help Your Business?
While the benefits of Facebook advertising are clear, how to effectively drive sales through advertising is not. Although Facebook generates billions of ad clicks per year, many Facebook advertisers struggle to see significant results. This is because it is very simple to create your first Facebook ad, but extremely difficult to truly make your campaign successful to drive return on advertising spend (ROAS). For instance, advanced Facebook tactics include A|B split testing, remarketing, and lookalike audiences, as well as conversion optimization.
Further, Facebook is continually advancing the capabilities of its advertising tools. We expect Facebook to transform advertising technology through 2020 as it is working on a new feature that will optimize creative, creative placements, bids, and budgets for social marketers. Facebook has all of the pieces for an app campaign-style product that is likely to be a combination of CBO + DCO + DLO. (Campaign Budget Optimization + Dynamic Creative Optimization + Dynamic Language Optimization). We expect this new capability to be out sometime in Q1 2020, so stay tuned.
In the meantime, Facebook has released its latest best practices guide for running advertising campaigns called Facebook Power5.
Check Out Our Blockbuster Creative!
Why Partner with a Creative Agency?
Effective creative is critical to a successful Facebook ad campaign, and a creative agency, like our Creative Studio, can provide a constant and systematic stream of creative to keep campaigns running. We’ve assembled an elite creative team with vast experience in storytelling, animation, visual effects, and user acquisition. We understand successful social advertising on Facebook requires a tremendous volume of fresh creative concepts and we deliver an endless supply of creative strategies based on the best practices of each social channel.
Facebook offers many different creative ad types, including:
- Single Image Ads
- Single Video Ads
- Slideshow Ads
- Carousel Ads
- Collection Ads
- Dynamic Product Ads
- Facebook Lead Ads
Finding the Right Facebook Agency for Your Business
A major benefit of working with a Facebook Agency is the deep experience and knowledge you’d have working on your campaigns to drive success. We provide creative services, fully-managed user acquisition services, and SaaS tools for advertising on Facebook, Instagram, Google, Snap, and Pinterest. We’re your partner for creative strategy, production, optimization & analytics of social advertising. We’ve spent over $1.5 billion buying mobile app installs and leads on Facebook, Instagram, and Google. With over 300,000 videos and images delivered, we know how to move fast and prototype ads to cost-effectively find winning concepts. Get in touch with us to see how we can help grow your business with Facebook Ads.
Read our blog post, UA Media Buying Model, and see how it works in tandem with our Ad Concept Model. Learn the media buying best practice strategies for Facebook Android, Facebook iOS SKAN, Google, and TikTok.