Facebook Ad Partners (also known as Facebook Marketing Partners, or FMPs) are a group of tech companies and agencies that have been vetted by Facebook and certified for their excellence in helping advertisers get the most from their campaigns.
Facebook’s Partner Program has been established for quite some time, but in the past year, it expanded the program to include tiered levels: account, preferred partner, and premium partner. Preferred and premium tiers are offered additional one-to-one technical support, creative consultation and training resources like events.
In order to qualify as a Premium Partner, an agency must continuously meet Facebook’s requirements in three areas: certification, ad spend, and performance. Premium Partner agencies have knowledge, experience, and success. In other words, they know how to optimize a campaign so it delivers successful results.
These companies earned the right to showcase the official Facebook Ad Partner badge and Facebook recognizes them as a leader in their field. Moreover, they’re here to help advertisers succeed with Facebook advertising campaigns.
Here are the biggest advantages of working with a Facebook Ad Partner:
When working with a Facebook Ad Partner, you’re eligible for early access to alphas and betas on Facebook and Instagram. Newly released features, optimizations, and formats are quickly accessible and ready for you, because FMPs strongly understand the API. Your FMP’s ability to navigate the API is key in unlocking the latest innovations available.
When you get early access to these types of programs, it puts you ahead of the competition. By testing the latest innovations from Facebook, you have an edge over any competitor who isn’t working with an FMP.
Working with an FMP means working with Facebook experts. That means you will not be left guessing on what’s best for your brand, how the latest innovations will work for you, or what best practices are key to follow — because you’ll have certified professionals with the answer.
Facebook doesn’t just hand out the FMP status to anyone. Facebook vets each FMP, and can vouch for them as a trusted partner. They require any potential FMP candidate to meet specific requirements to show they can walk the walk — and they break them out by specialty.
What’s more, FMPs must be certified in particular verticals. This is great for any brand looking to work with an FMP because they can rest assured they’ll be working with experts in their particular industry. They can leverage this expertise to help scale their budgets and hit higher metrics. When looking for an FMP, be sure to ask what verticals they are approved for support.
When planning your marketing strategy and allocating budget, it’s important to know what’s next. Working with a Facebook Ad Partner can help you do just that because they are in-the-know about Facebook’s product roadmap. When there’s a new innovation on the horizon, whether it be for Facebook, Instagram, Whatsapp, or Messenger, your FMP can give you the heads up. And they’ll do it quickly — FMPs pride themselves on being a trusted partner, and that means quick communication.
By knowing what’s coming next, it gives you an advantage on planning your budget and freeing potential ad dollars to make the most of new opportunities. Being able to take advantage of these opportunities can give you the edge over the competition, and help you connect with your audience in new ways.
Facebook Ad Partners aren’t just a vendor relationship, they’re a partnership. That means an FMP’s aim is to understand your goals and formulate a strategy to achieve those goals. Consumer Acquisition has embraced our role as an FMP, and cannot overstate the value we see in being a Facebook Ad Partner. Because of our intimate knowledge of Facebook, we will work with you on creative best practices, where to spend your budget, recommend which portions of the platform to focus on, and more. When working with us as your FMP, you’ll always have access to the best practices and methodologies that will set your campaigns up for success.
With the benefits we’ve laid out, we recommend leveraging a Facebook Ad Partner like Consumer Acquisition to get the most out of your Facebook advertising. We’re dedicated to helping advertisers generate high-performing ad creatives at scale through our own in-house Creative Studio platform. Learn more about how we can support your campaign goals, get started here.