Entertainment apps comprise a wide range of interactive activities from purely leisure apps (music, playing games) to communication apps (social media, streaming media, instant messaging). Users can download entertainment apps are through popular app stores like the Apple App Store, Google Play Store, Amazon App Store, and more.
Most Popular Entertainment Apps
There are countless entertainment apps to choose from, and here are some of the top entertainment apps in the market today:
Netflix is a streaming service that comes with quite a collection of popular shows, the greatest movies of all time, and also, Netflix’s original shows. Search movies from titles and the collection are constantly expanding as new episodes are added as they get aired. It works on all the platforms so you can watch it on any of the devices. Start watching it on a device and resume watching on another. You get a one-month trial to explore the services. You can rate the shows and movies that you like or dislike, this, in turn, will help Netflix to suggest better titles for you.
Ted is one of the best entertainment apps for Android as it is a platform that brings to you innovative thinkers, and technologists on your small screen. This Android app comes with a simple interface and works natively in 24 languages. You get to browse the entire Ted talks library with subtitles in more than 100 languages. The thinkers with a broad perspective bursting a lot of myths and helping people in understanding unknown facts can be a good medium of entertainment. You can create your own playlist and add videos that you like to watch. Moreover, you can also download videos and audio to playback.
Dubsmash is an Android entertainment app with which you can make entertaining video clippings. You can lipsync your favorite dialogues or songs and share them with friends. The app comes with the largest library of Sounds such as classic movie quotes, funny sounds, famous dialogues, and more. You can also add special effects to your videos such as text, stickers. It’s a great way to pass your time and have fun with friends.
YouTube is a video streaming app that doesn’t need an introduction. It is by far the most entertaining app existing on the web. Watch short series, TV series, movie clips, and songs from a collection of hundreds and thousands of videos. Subscribe to the artist or video blogger you like and get all the notifications and alerts whenever their new video is out. Also, you can download your favorite videos and keep them in offline videos to watch them anytime you want. And, you can share your thoughts and comment on videos to share your views on the content. You can also become a YouTube blogger by adding your own content and earn money out of it.
One of the best music streaming services, Pandora is a great way to entertain you and free you from boredom. You can search & play your favorite artists, songs, albums, and playlists. Also, you can create a playlist and add your favorite music to it. In addition, you can download your favorite music and listen to them when offline. The audio presentation is of higher quality and has no ads. If you go to Pandora Plus, you get to listen to your favorite radio stations. And, you can add a maximum of 4 radio stations to listen to offline music. Finally, you can use your voice to search for your own music.
Google Play Books
Reading a book is always fun! However, listening to a voice telling you a story while you are relaxing, also sounds awesome. Listen to an extensive collection of audiobooks that come with audiobooks. As it works on various platforms, you can catch up wherever or whenever you want to access it. It also has a collection of eBooks, comics, textbooks. You don’t need any subscription to access the collection. You also get to set the Night Light setting to adjust screen colors and brightness.
Acquiring Users for Entertainment Apps
Acquiring users will depend largely on platform distribution. Distribution is typically in the Apple App Store or Google Play Store, with other app stores like Amazon available as well. For entertainment apps, marketers typically focus on acquiring users through Facebook advertising and Google App Campaigns, as they’re highly effective channels for acquiring app installs.
For many advertisers, Facebook offers the highest volume and quality source of advertising traffic through Entertainment App Install Campaigns. Fully capitalizing on the potential of the Facebook platform requires heavy creative testing and, more importantly, continually adapting to changes in Facebook’s advertising strategies and algorithms. Over the past few years, Facebook has ramped up the frequency of advertising product changes, and top entertainment app advertisers have followed suit by ramping up the frequency of strategy changes. Looking back historically, the strategy we deploy today is very different than the strategy we deployed six months ago. Interestingly, this statement would hold true for any backward-looking period of time over the past five years. Put simply, our strategy is always changing to keep up with Facebook’s best practices for Entertainment App Install Campaigns.
Alongside Facebook’s ad solutions are Google App Campaigns, which let advertisers create ads where people can download an app directly from an ad. App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs, such as for entertainment apps.
You can use other campaign types, like display ads and even text ads, to advertise apps. But, the conversion rates for those campaigns are terrible comparable to App Campaigns. You’re just way more likely to get people to install an app if they only have to make a couple of clicks.
Planning an Advertising Campaign for Entertainment Apps
Entertainment app advertising campaigns work much like any other advertising campaign, with a few key differences.
Know your audience for entertainment apps.
Mobile interfaces may be simplified compared to desktops, but they’ve got just as many (if not more) distractions. If you want your message to get through all the noise, you’ll need to know what type of messaging will appeal to your ideal users. You’ll also need to know which channels and publishers your ideal users flock to.
Find out which channels and ad formats fit your budget.
Don’t blow your budget on a display ad on The New York Times if a few in-app ads will work.
Get your tracking and reporting dialed in.
Data-driven marketers love entertainment app advertising. It’s a blend of art and science, with the art driving the creative development and the science requiring a lot of number crunching. While it’s rare to find someone who can manage both aspects, we have tools that can make up for any shortcomings in your teams’ skillset.
Develop great creative. A lot of it.
Creative is your most effective lever to improve performance. Especially now that Facebook and Google have effectively taken over intraday bidding and budgeting. We also simplified media buying with improved machine learning algorithms. As a result, advertisers need superior creative to achieve breakthroughs, and experienced Facebook and Google partners can provide it.
The problem for startups and SMBs, until now, has been the expense of creating a sufficient number of high-quality ads to produce runaway successes (i.e., the 5% of ads capable of beating previous high performers) and manage creative fatigue.
A 5% success rate means 19 out of 20 ads will fail along the way. That’s a lot of creative. Without human talent driving the process, social advertisers stand to lose a lot of money in their efforts to strike gold.
Use Optimization Algorithms to Their Advantage
Facebook and Google UAC have improved their optimization algorithms so much in recent months that advertisers of all sizes can access sophisticated optimization algorithms without becoming social advertising experts. Both new and established companies can automate the most repetitive aspects of campaign management and achieve comparable financial results.
This means social advertisers are now free to focus on what really counts: creative development, creative testing, and audience selection.
But in each of these areas, there’s still a big service gap for startups and SMBs. It’s difficult to find agencies offering experienced, affordable, robust creative, and rigorous testing in-house—the exact capabilities you need to ensure efficient advertising spend.
To help close the service gap and allow startups and SMBs to compete more effectively, we recently began offering three tiers of managed user acquisition and creative services for Facebook, Instagram, and Google UAC. All entertainment app developers and lead generators, regardless of budget size, now have the means to get profitable and scale their user acquisition on Facebook and Google App Campaigns.
Takeaways for Marketers of Entertainment Apps
For entertainment apps, Facebook Entertainment App Install Campaigns and Google App Campaigns are the best tools to acquire valuable users. If you aren’t squeezing every drop of opportunity out of Facebook and Google ads, it’s time to up your entertainment app.