Ecommerce apps are beginning to dominate the retail industry. Smartphones and tablets have completely changed the game for the eCommerce industry in the last several years. As a result, many retailers have shifted to become more mobile-focused as consumers have rapidly embraced mobile shopping. According to Statista, by 2021, 53.9% of all retail eCommerce is expected to be generated via mobile apps.
Users can download eCommerce apps through popular app stores like the Apple App Store, Google Play Store, Amazon App Store, and more. There are countless eCommerce apps to choose from, and here are some of the top eCommerce apps in the market today:
The leading online marketplace worldwide, provides an excellent shopping experience to its users. The app is lighter and faster and allows you to search and filter a wide range of products on various parameters with just a couple of clicks. It provides multiple payment gateways for easy checkouts and you get up-to-the-minute updates about your order status. With the localization of the app, users can also avail the offers from nearby local businesses.
eBay mobile app has enabled users from across the world to bid whenever they want. The search options are streamlined to enhance both the buying and selling experience. The app features include barcode scanning for price comparisons, autocomplete searches, guest checkouts, linking of Paypal accounts with eBay accounts for quicker transactions, and much more. With the eBay alerts, you get updates about the latest auctions, or whether an auction is closing soon, or if you were outbid. eBay is one of the best eCommerce applications today.
Groupon app provides ‘deal of the day’ recommendation services for their customers. Users are lured to avail great offers on a variety of things they need in general (such as eating out at a restaurant or shopping at a fashion store or even a tropical getaway). The app sends promo codes or savings alerts for the deals near users’ location, that they can redeem instantly or share with their family/ friends – using the mobile device.
One of the world’s leading fashion companies provides an incredible app for both android and iOS users. H&M mobile eCommerce app is beautifully designed with intuitive screen graphics and book style product menu. The users can easily scan items using the barcode scanner and share them on social media or with friends. The app also allows them to get timely sales alerts, or search for physical stores near their location.
An online hotel searching site that displays the name, price, availability, images, and reviews of hotels in a particular place. When the users make their selection, they are redirected to the hotel portal to complete the booking. In addition to the hotel searches, the app also provides interactive maps and displays accommodation near a user’s current location.
Walmart’s mobile app offers a rich shopping experience to users from the comfort of their homes. It not only enables them to browse and purchase products from walmart.com but also gives them access to the local store inventory as well. This is what places it among the best eCommerce applications. The features include smart shopping lists with manufacturer’s coupon codes, QR code scanning, real-time price calculations, as well as the ability to add items to the shopping cart either by speaking, typing, or scanning barcodes.
Wish is a popular shopping site for purchasing clothing, accessories, electronics, and gadgets at a steep discount. The app is available for both iOS and Android platforms that simplifies and enhances the whole experience of online shopping. Consumers easily can connect with international sellers and share or suggest products to their friends.
Acquiring Users for Ecommerce Apps
Acquiring users will depend largely on platform distribution. Distribution is typically in the Apple App Store or Google Play Store, with other app stores like Amazon available as well. For eCommerce apps, marketers typically focus on acquiring users through Facebook advertising and Google App Campaigns, as they’re highly effective channels for acquiring app installs.
For many advertisers, Facebook offers the highest volume and quality source of advertising traffic through Ecommerce App Install Campaigns. Fully capitalizing on the potential of the Facebook platform requires heavy creative testing and, more importantly, continually adapting to changes in Facebook’s advertising strategies and algorithms. Over the past few years, Facebook has ramped up the frequency of advertising product changes, and top eCommerce app advertisers have followed suit by ramping up the frequency of strategy changes. Looking back historically, the strategy we deploy today is very different than the strategy we deployed six months ago. Interestingly, this statement would hold true for any backward-looking period over the past five years. Put simply, our strategy is always changing to keep up with Facebook’s best practices for eCommerce App Install Campaigns.
Alongside Facebook’s ad solutions are Google App Campaigns, which let advertisers create ads where people can download an app directly from an ad. App Campaign ad – and all the settings available for Google App Campaigns – are designed expressly to generate app installs, such as for eCommerce apps.
You can use other campaign types, like display ads and even text ads, to advertise apps. But the conversion rates for those campaigns are terrible comparable to App Campaigns. You are just way more likely to get people to install an app if they only must make a couple of clicks.
Planning an Ecommerce App Advertising Campaign
Ecommerce app advertising campaigns work much like any other advertising campaign, with a few key differences.
Know your audience.
Mobile interfaces may be simplified compared to desktops, but they have got just as many (if not more) distractions. If you want your message to get through all the noise, you will need to know what type of messaging will appeal to your ideal users. You will also need to know which channels and publishers your ideal users flock to.
Find out which channels and ad formats fit your budget.
Do not blow your budget on a display ad on The New York Times if a few in-app ads will work.
Get your tracking and reporting dialed in.
Data-driven marketers love eCommerce app advertising. It is a blend of art and science. With the art driving the creative development and science requiring a lot of number crunching. It is rare to find someone who can manage both aspects. But we have tools that can make up for any shortcomings in your teams’ skillset.
Develop great creative. A lot of it.
Creative is your most effective lever to improve performance. Especially now that Facebook and Google have effectively taken over intraday bidding and budgeting. We also simplified media buying with improved machine learning algorithms. As a result, advertisers need superior creative to achieve breakthroughs, and experienced Facebook and Google partners can provide it.
The problem for startups and SMBs, until now, has been the expense of creating enough high-quality ads to produce runaway successes. For example, 5% of ads capable of beating previous high performers. Also, to manage creative fatigue.
A 5% success rate means 19 out of 20 ads will fail along the way. That is a lot of creative. Without human talent driving the process, social advertisers stand to lose a lot of money in their efforts to strike gold.
Use Optimization Algorithms to Their Advantage
Facebook and Google UAC have improved its optimization algorithms. So much in recent months that advertisers of all sizes can access sophisticated optimization algorithms without becoming social advertising experts. Both new and established companies can automate the most repetitive aspects of campaign management and achieve comparable financial results.
This means social advertisers are now free to focus on what really counts: creative development, creative testing, and audience selection.
But in each of these areas, there is still a big service gap for startups and SMBs. It is difficult to find agencies offering experienced, affordable, robust creative, and rigorous testing in-house. The exact capabilities you need to ensure efficient advertising spend.
To help close the service gap and allow startups and SMBs to compete more effectively, we recently began offering three tiers of managed user acquisition and creative services for Facebook, Instagram, and Google UAC. All eCommerce app developers and lead generators, regardless of budget size, now have the means to get profitable and scale their user acquisition on Facebook and Google App Campaigns.
Takeaways for Ecommerce App Marketers
For eCommerce apps, Facebook Ecommerce App Install Campaigns and Google App Campaigns are the best tools to acquire valuable users. If you are not squeezing every drop of opportunity out of Facebook and Google ads, it is time to up your eCommerce app.