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What is a TikTok Marketing Partner?

Tips for Finding Campaign Partners

TikTok Marketing Partners are a growing community of technology companies that have emerged, helping marketers tap into their creativity and grow their businesses on TikTok. A TikTok Marketing Partner is a vetted expert who will create, implement, and measure ad campaigns that inspire our community.


TikTok Marketing Partner

TikTok Marketing Partners have a diverse set of specialties and industry expertise and provide support around the globe. One thing they all have in common is they have achieved repeated success on TikTok’s marketing platform. Partner specialties include:

Campaign Management

Campaign Management Partners use TikTok’s marketing API to help advertisers make the most of our ad offering. Their innovative technologies and deep expertise make it easy to find scaled success.


Measurement partners provide premium services, helping brands analyze and measure the overall impact of TikTok’s business solutions.


Creative Partners know that creativity is key to success on TikTok and have the audiovisual and technical chops to help you generate ads at scale. Their teams know TikTok ads best practices like the back of their hands. They leverage a technical integration with the TikTok marketing API to send assets and pull reporting insights directly to and from TikTok ads accounts.


TikTok Effect Partners specialize in the production and ideation of augmented reality Effects. They are experts in TikTok’s AR offering, tools, and best practices. They bring their creativity and prowess in the AR field to help brands build engaging and interactive custom Effects.

Here are the biggest advantages of working with a TikTok Marketing Partner:

Get Early Access to Betas, Alphas, and New Features Via the API

When working with a TikTok Marketing Partner, you are eligible for early access to alphas and betas on TikTok and Instagram. Because TikTok Marketing Partners have a strong understanding of the API, the new features, optimizations, and formats released there are quickly accessible and made ready for you. Your TikTok Marketing Partner’s ability to navigate the API is key in unlocking the latest innovations available.

When you get early access to these types of programs, it puts you ahead of the competition. By testing the latest innovations from TikTok, you have an edge over any competitor who isn’t working with a TikTok Marketing Partner.

Certified TikTok Experts

Working with a TikTok Marketing Partner means working with TikTok experts. That means you are not going to be left guessing on what is best for your brand, how the latest innovations can work for you, or what best practices are key to follow — because you will have certified professionals with the answer.

TikTok does not just hand out the TikTok Marketing Partner status to anyone. TikTok vets each TikTok Marketing Partner and can vouch for them as a trusted partner. They require any potential TikTok Marketing Partner candidate to meet specific requirements to show they can walk the walk — and they break them out by specialty.

What is more, TikTok Marketing Partners must be certified verticals. This is great for any brand looking to work with a TikTok Marketing Partner because they can rest assured, they will be working with experts in their industry. They can leverage this expertise to help scale the budget and hit higher metrics. When looking for a TikTok Marketing Partner, be sure to ask what verticals they are approved for support.

Know What’s Coming Next

When planning your marketing strategy and allocating a budget, it is important to know what is next. Working with a TikTok Marketing Partner can help you do just that because they are in the know about TikTok’s product roadmap. When there is an innovation on the horizon and can give you the heads up. And they will do it quickly — TikTok Marketing Partners pride themselves on being a trusted partner, and that means quick communication.

By knowing what is coming next, gives you an advantage in planning your budget and freeing potential ad dollars to make the most of new opportunities. Being able to take advantage of these opportunities can give you the edge over the competition, and help you connect with your audience in new ways.

Create a Partnership

TikTok Marketing Partners are not just a vendor relationship, they are a partnership. That means a TikTok Marketing Partner’s aim is to understand your goals and formulate a strategy to achieve those goals. Consumer Acquisition has embraced this role, and cannot overstate the value we see in being a TikTok Marketing Partner. With an intimate knowledge of TikTok, we are prepared to work with you on creative best practices. Also, where to spend your budget, recommend which portions of the platform to focus on, and more. When working with us as your TikTok Marketing Partner, you will always have access to the best practices and methodologies that will set your campaigns up for success.

Here are a few more benefits of working with Consumer Acquisition:

  • High Volume Video and Image Ad Strategy and production via our Creative Studio. We can create high volumes of creative for TikTok, Instagram, Google App Campaign, Snap, Pinterest, and IAB ad formats. If you need 100 new videos every month, that’s not a problem. We charge a per-unit cost. There is a flat rate minimum of $5,000 per month and discounts for three months or for high-volume video creation. See more information on our pricing page. Want to test us out before jumping in? We offer a $99 Video Ad promotion for your first video. We will show you what it would be like working with us.
  • Managed services for social advertisers of all sizes. This bundles media buying, all creative development and testing services, reporting, and campaign execution. This is meant for companies who want to scale their direct response advertising on TikTok and Google App Campaign.


TikTok Marketing Partner Final Thoughts

With the benefits we have laid out, we recommend leveraging a TikTok Marketing Partner like Consumer Acquisition. As a result, you will get the most out of your TikTok advertising. We are dedicated to helping advertisers generate high-performing ad creatives at scale through our own in-house Creative Studio platform. Learn more about how we can support your campaign goals, get started here.

tiktok marketing partner

Read our blog post, UA Media Buying Model, and see how it works in tandem with our Ad Concept Model. Learn the media buying best practice strategies for Facebook Android, Facebook iOS SKAN, Google, and TikTok.

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