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  • FAQ
  • TikTok Advertising

What are TikTok’s Ad Sizes?

Tips for Creating Successful Ad Campaigns

TikTok advertising helps brands reach audiences effectively. You can reach your target customers and drive results quickly with TikTok Ads Manager. Follow these crucial tips on TikTok Ad Sizes and start creating your own winning TikTok ads.

What are TikTok Ad Sizes?

TikTok Ads Manager supports both image ads and video ad formats. Below are the video ad specifications for the TikTok ad placements and News Feed App Series ad placements on TikTok Ads. Here are the TikTok ad sizes to use:

 

Image Ads: News Feed App Series Image Ad 

Placement

BuzzVideo:

  • In-feed ad
  • Details page
  • Video post-roll ad
  • In-feed story

TopBuzz:

  • In-feed ad
  • Details page

Babe:

  • In-feed ad
  • Details page

 

Ad Composition

Image creative + brand or app name + ad description

 

File Type

.JPG or .PNG

 

Image Resolution

No restrictions. We suggest a resolution ≥1200*628px.

 

File Size

No specific restrictions, ≤500 KB is suggested

App Name or Brand Name

For Display Names, we support: 1-40 half-width characters (0.5-20 full-width characters).

Note:

  • Emojis cannot appear in the app name or brand name.
  • Punctuations and spaces will also occupy characters.
  • Depending on the phone model and operating system, longer text can be at risk of not showing completely on the screen display.

 

Ad Description

For descriptions, we support 12-100 characters (Latin) and 6-50 (Asian characters).

Note:

  • Emojis, “{}” and “#” cannot appear in the description.
  • Punctuations and spaces will also occupy characters.
  • Depending on the phone model and operating system, longer text can be at risk of not showing completely on the screen display.
Suggestions for better ad performance and user experience:
  1. Keep key creative elements in the middle of the screen. This prevents them from being covered by the description or logo and avoids being slightly cropped on the sides in order to fit different display sizes.
  2. Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.

Note: In order to make it easier for you to create and upload image ad creative, we have developed the image cropping tool. With this tool, you’re able to upload images of any aspect ratio and resize those unqualified images to meet the image aspect ratio requirement.

Video Ads: News Feed App Series Image Ad 

 

Placement

BuzzVideo:

  • In-feed ad
  • Details page
  • Video post-roll ad
  • In-feed story

TopBuzz:

  • In-feed ad
  • Details page

Babe:

  • In-feed ad
  • Details page

 

Ad Composition

Video creative + brand or app name + ad description

 

Aspect Ratio

16:9 or 1:1

 

Video Resolution

No restrictions. We suggest a resolution ≥720*1280px, ≥640*640px, or ≥1280*720px.

 

File Type

.mp4, .mov, .mpeg, .3gp, or .gif

 

Video Duration

No limitation. We suggest short videos of 5-60s.

 

Bitrate

≥516 kbps

 

File Size

≤500 MB

 

Profile Images

Aspect Ratio: 1:1

File Type: .jpg, .jpeg, .png

File size: <50 KB

 

App Name or Brand Name

For Display Names, we support: 1-40 half-width characters (0.5-20 full-width characters).

Note:

  • Emojis cannot appear in the app name or brand name.
  • Punctuations and spaces will also occupy characters.
  • Depending on the phone model and operating system, longer text can be at risk of not showing completely on the screen display.

 

Ad Description

For descriptions, we support 1-100 characters (English, Spanish, Italian, French, German, Turkish, Indonesian, Malay, Arabic, Russian, Thai, or Vietnamese) and 1-50 (Chinese, Japanese, Korean, or Hindi).

Note:

  • Emojis, “{}” and “#” cannot appear in the description.
  • Punctuations and spaces will also occupy characters.
  • Depending on the phone model and operating system, longer text can be at risk of not showing completely on the screen display.
Suggestions for better ad performance and user experience:
  1. The video creative must have background music or sound.
  2. Upload high-resolution videos. Avoid blurry or distorted pictures caused by stretching or compressing dimensions.
  3. Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.
TikTok Ad Sizes
Source: TikTok For Business Creative Center Top Ads

Conclusion

To ensure the success of TikTok campaigns, advertisers must find the perfect balance of cost and visibility to ensure maximum results from campaigns. To ensure that each advertising dollar is used effectively, create a unique campaign for your business, depending on your market position, industry, size, and area of operation, and constantly analyze and improve keywords and locations.

Also, if you haven’t been using many TikTok video advertisements for your user acquisition campaigns, that needs to change right now. Videos convert. They’re more than worth the extra investment.

TikTok ads will continue evolving, too. We want to help you stay up-to-date with all the latest changes and strategies to succeed. Learn more about our advertising support services here.

 

Read our blog post, UA Media Buying Model, and see how it works in tandem with our Ad Concept Model. Learn the media buying best practice strategies for Facebook Android, Facebook iOS SKAN, Google, and TikTok.

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