What are the latest Simulation Games creative trends? Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. And, as the algorithms for these ad targeting platforms have become more sophisticated, marketers should learn more on the platforms to do the heavy lifting for targeting, bidding, and optimizing their ad campaigns. So what’s left? Creative.
Creative is king in a world rapidly moving towards automated media buying. Optimizing creative is the most effective way to drive ROAS for Facebook and Google. To be effective, generating fresh creative ideas has to be strategic, efficient, and ongoing. Knowing the latest creative trends is a great first step in this process.
Creative trends change fast and they also vary dramatically across genres. While it is good to know broad creative trends, you’ll also want to hone in on your particular niche, such as with Simulation Games, if this is relevant for you. Here’s an overview of the latest Simulation Games Creative Trends:
Competitors: Avakin Life, Chapters: Interactive Stories, Choices: Design Home, Cooking Diary, Covet Fashion, Design My Room, Episode: Super Stylist, Episode: Choose your Story, Fill in 3D, Hollywood Story, House Flip, I Peel Good, Icing on the Cake, IMVU Avatar, Ink Inc., Journeys: Interactive Series, Lily’s Garden: Design & Relax, Linda Brown, Linda Brown: Interactive Story, Love Sick, Moments: Choose Your Story, My Cafe, My Home: Design Dreams, My Story, My Story: Choose your own Path, Paint by Numbers, Party in My Dorm, Pottery, Secrets: Game of Choices, Storyscape, Super Stylist, Township, What’s your Story?
To view competitive videos click here.
Trends: Females in Peril, Awful men
*Competitor and SOV: Journeys 20.5%
Trends: Mean Girls, Time, Competitive
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*Competitor and SOV: My Story, Journeys 25.5%
Trends: Mean Girls and Outfit Selections
*Competitor and SOV: My Story, What’s your story 18.5%
Trends: Competitive, Outfits, Two loves
*Competitor and SOV: Kim K. Hollywood 31.5%
Quantitative Creative Testing is an A/B split-testing methodology we’ve developed for ad creative. It’s designed to be super-efficient with both time and ad spend, to find the sort of breakout ads that can replace a campaign’s previous control. To do Quantitative Creative Testing effectively, we take batches of new Concepts and run them against each other in an ad set. Each new Concept gets about 50,000 impressions before we decide if it’s a winner or a loser. If it’s a winner, it gets moved up into another ad set. Once there, it will run against other winning mobile ad creative, including the current control. If the new ad can outperform all the other ads in that ad set, then it gets moved into another, primary ad set and gets the bulk of the campaign’s spend.
You can also check out our video and whitepaper on creative testing best practices:
As mentioned, while knowing general creative trends is helpful, dig deeper into the trends most relevant for your product. Further, you’ll also want to overlay all this creative development and testing with actual performance data. This is because you’ll want to chase trends that boost ROAS, not just chase every trend that comes along. Keep testing and testing. And if you have any questions on how to streamline your creative testing process, reach out to us to discuss.