We aren’t here to replace internal marketing teams—we’re here to support them. Learn how you can work with us.
Instead, we’re here to augment your work. We support companies in building or running internal marketing teams. Our goal is to help teams run at peak efficiency. Consumer Acquisition’s core value is to benchmark these internal teams by:
We believe internal marketing teams should be a core competency for all companies. This team is crucial to maintaining the highest possible net profit. This being said, we have also seen tremendous strategic value in benchmarking internal teams:
We’ve managed over $1 billion of social advertising on Facebook and Google App Campaigns for the world’s largest mobile games and apps, helping them maximize profitability from mobile app installs and lead generation.
As direct response marketers, our clients are typically interested in metrics such as return on ad spend, average revenue per user/unit, net profit, cost per subscriber, and similar KPIs.
You can see a partial list of the companies we work with here.
You can get support with both video and image ad strategy and production via our Creative Studio. We can create high volumes of creative for Facebook, Instagram, Google App Campaigns, Snapchat, Pinterest and IAB ad formats. Even if you need 100 new video ads a month, we can help.
On average, there’s a 95% failure rate for new creative, which means only 1 out of 20 videos will become a winner. This results in a lot of non-performing spend on media testing. So, focusing on a data-driven, quantitative creative testing process is most effective and productive. Data enables us to understand what’s working and what’s not, and use that data to guide our creative process. This will ultimately save you media dollars and time.
There are two options to our pricing models: month-to-month or a three-month agreement. In both cases, there is no fee for the tool, just a per-unit cost for the creative. The flat-rate minimum per month is $5,000 (you get four videos per month), as well as discounts for three-month agreements or high-volume video creation. We also offer a $99 Video Ad promotion for your first video, so that you can test us out before jumping in.
All of these videos and image concepts that we design are made for you. This means that you have the rights to use this ad creative however you want, whenever you want. Additionally, we can provide resizing services for ad creative.
Our managed services bundle together media buying, creative development and testing, reporting, and ultimately, campaign execution. These services are meant for companies that are looking to scale their direct response advertising on Facebook and Google App Campaigns.
Our self-service ad buying and creative automation tool for Google App Campaigns, Facebook and Instagram focus on three things:
We offer three different tiers of managed services:
Based on how involved the creative team would like to be in the process, we create a customized strategy for each client. A typical engagement would include the following:
We begin by auditing your existing primary account(s). Then, based on your creative history, we put together a strategy. Also, this takes into account the number of videos requested and the available budget for testing.
We believe in 100% transparency in all communications. So, this means that we share all our ideas, all our strategies and the ideas that shape them, all our tests, and all performance reports with the client to create the best possible plan of action.
We document all creative testing and then share the results with clients so they have a roadmap of everything that’s worked or not worked. We create documents like this for all creative development and testing, as well as for all our media buys and audience targeting. Clients own this document and are free to keep it with them.
We also make sure to conduct calls on a weekly or biweekly basis. This is where we share what we’ve done in the past week, and discuss strategy and tactics for the coming week. These calls help clients to stay on track but also help us gain insights into clients’ priorities as well as any strategy changes or other shifts that may affect the performance of their ads. For intraday communications, we use Slack channels so clients can reach us instantly.
Our Creative Studio includes a Trello-like interface, where the client can review creative throughout the course of its development. This makes it simple to see what’s being done and allows for easy reviews of creative.
We know how critical it is to make creative reviews as simple as possible. We work with several companies that have intellectual property holders, like television shows, feature films, celebrities, or athletes. So, there are often many outside sources who need to access creative and give feedback and approval. Our system is designed to gather comments and feedback. This way, reviews are centralized and approvals are as efficient as possible.
Of course, having all this in one interface also keeps it out of email. Every evolution of creative and piece of feedback is easy to see, track, and archive as development moves forward.
It’s really easy to get stuck in a rut with direct response creative. One of the things we do to minimize this is with agency “bake-offs”. These are head-to-head competitions where we benchmark your internal team’s performance or complement their work with new ideas. The idea is to help improve performance for both media buying and creative concepts and variations.
We have conducted 59 competitions like this—and haven’t lost one yet.
Creative Best Practices for Facebook & Google social advertising.
