As the app ecosystem is growing with companies in all stages (startup, midsize and enterprise), Consumer Acquisition launched a new tiered model of managed services to address the wide range of needs across all sized companies. Managed services offer media buying, campaign optimization, and access to an elite in-house creative team. The team has vast experience in storytelling, animation, visual effects, and user acquisition. Service tiers include:
Social advertisers spending more than $100,000 per month with significant creative demands.
Social advertisers spending a maximum of $50,000 per month.
After contract signing, a Creative Lead and User Acquisition Lead will be assigned to your account as primary contacts.
The above process typically takes between 5-7 days.
As we work through the creative & media buying strategy doc, we conduct calls to discuss what works/what didn’t work and make adjustments.
The strategy docs are constantly updated/modified based on performance, network changes, and other external factors.
Absolutely, check out our 2019 Facebook and Google App Campaign best practice whitepaper.
In gaming, we’ve never lost!
With 6 years of success for every major gaming company, we have competed against major Facebook Marketing Partner, and out of 59 head-to-head competitions, we’ve never lost.
We’re driving UA for Glu, Matchington Mansion, Playtika, Ubisoft, Wooga, LBC, Redemption Games, WGames, Qublix, A Thinking Ape and many others.
In addition, we’re driving creative for JamCity, VGW, Playstudio, GSN and Kuuhuub titles.
We always use your account so you maintain ownership of the account history and the billing relationship with Facebook and Google.
Ideally, your FB account(s) are connected so we can perform a creative audit and media buying audit to see what has worked and what hasn’t.
Based on the creative history, we put together a creative strategy tied to your media budget for testing.
Assuming a Facebook or Google account is already running, we start by restructuring your account into best practices. We launch ads using your best performing ads to establish a baseline. We then perform ad copy tests first and while those tests are running we generate creative briefs internally, send those briefs to our editors, do internal feedback — once ready, we send to you for feedback.
The number of creatives generated is tied to your available budget and size of audiences.
You provide feedback through our creative studio UI, once approved it is ready to launch or download.
Based on metrics, we iterate on designs and modify strategy.
We fully support Appsflyer, Adjust, Branch, Kochava, Singular and Tenjin. We also allow 1st party and 3rd party data to be imported into our UI.
You will have access to our AdRules reporting platform. Data is updated every 15 minutes and it works on your cell phone.
We will also conduct bi-weekly (1x every 2 weeks) client calls where we review all data (media & creative) in detail and discuss the winners and losers.
Agreements that are the only percentage of spend are a tremendous risk.
If we only charged by a percentage of spend, you could ask us to design 20 videos, we deliver and you immediately kill the relationship and take the creative internal or to an external company to have them run it. As a result, we would have heavily invested and then lost our ability to recoup the investment through media buying.
The first couple of months on a new account are always the most challenging.
There is a minimum fee so we have the ability to do heavy creative strategy and testing, train Facebook’s and Google’s algorithm and profitably scale through our proven iterative testing method.
Finally, we want to make sure both sides view the engagement as a relationship and process, and we both invest and commit.
The first couple of months on a new account are always the most challenging.
Our relationships are a minimum of 90 days so we have time to do heavy creative strategy and testing. We also have time to train Facebook’s and Google’s algorithm and profitably scale through our proven iterative testing method.
Allowing agreements to be paused at any time, means we’d have to oversubscribe our user acquisition team with extra jobs just in case an account pauses.
As such, we do not allow our contracts to be paused, this makes capacity planning very difficult (our benefit).
For your benefit, we never take on too much work to make sure that our UA team can focus on your business and deliver results.
Net-net – 90 days is our contractual term.
If we start in the middle of the month, we’d end in the middle of the month 90 days from the start day.
Said differently, our agreements are 90 days and cannot be paused or canceled.
We make our minimum relationships 90 days so we have time to train Facebook’s algorithm, iterate on creative with data and profitably scale through testing.
Although, we do not allow our contracts to be paused, as that makes capacity planning very difficult for us. However, the benefits to you are that we never take on too much work to make sure that our UA team can focus on your business. Also, the minimum term allows us some comfort knowing we have revenue coming in. But, if we were to allow agreements to be paused at any time, we’d have to oversubscribe the team just in case an account was to pause. So, we don’t want to do that as we believe it hurts your performance and is more difficult on our internal team too.
Creative Best Practices for Facebook & Google social advertising.
