Competitive TrendsEntertainment

  • Top Competitors: Netflix, Hulu, Disney+, Tubi, Philo, Pluto TV, Starz, Sling, Crackle, Paramount Network, SyFy, BET Now, Shudder, Vudu
  • View competitive videos here

Entertainment Trends

  • Movie Trailers: Videos with movie trailer style content, featuring multiple titles. (Vudu, Pluto, Shudder, Netflix, Sundance Now)
  • Promoting Exclusive Content: Videos or images promoting exclusive or original content. (Hulu, Vudu, Netflix, Starz, BET, Crackle)
  • Special Offers: Videos or images with special offers. (Netflix, Hulu, Philo, Starz)
  • Competitive: Videos or images comparing prices to competitor or cable. (Sling, Hulu, Pluto)
  • Movie Poster: Images leveraging a singular movie or TV series to promote the service. (Vudu, Hulu)
  • Genre content: Video or images promoting a specific genre (sports, horror, etc.). (Sling, Shudder, Hulu)
  • Shared Passion: Videos or images that engage passion communities (e.g., Star Wars fans) with quizzes, trivia, and profiles. (SyFy)

Concept: Character Countdown

  • Feature characters such as Luka, Pirato, Akwa and Atlantus in a countdown of best characters, powers and/or weapons:
  • Showcases animation style, range of characters and/or powers
  • Humorous voice over
  • Generates higher engagement (curiosity over rankings)
  • Competitor/Share of Voice:
  • Rise of Kingdoms: 28% SOV

Concept: Genre-Focused Creative

  • Evolve current movie poster creative to focus on genres and seasonal titles, from Black cinema and Nostalgia TV to Academy Award-winners and seasonal/holidays:
  • Users sees specific genres not necessarily available on category leaders such as Netflix & Hulu
  • Image ads include:
  • Awards season focus on Oscar-winning titles, e.g. Chinatown. Movie poster or multiple titles
  • Seasonal focus: summer blockbusters, holiday movies, etc...
  • Call out unique genre titles available
  • Videos:
  • 00:15-00:30 second trailers hype specific genres and seasonal offerings with scenes/dialogue from multiple titles

Concept: Creativo Centrado en el Genero

  • Evolve current movie poster creative to focus on genres and seasonal titles in video and image creative, specifically targeting Spanish-speaking audiences:
  • Memes with captions in Spanish
  • Genres focused on Spanish-speakers, e.g.:
  • Para niños y familias
  • Peliculas en Español
  • Telenovelas y series

Concept: Shared Passion

  • User profiles suggest a love a of nostalgia, old movies and TV series. Let’s reward that passion by using memes, quizzes and trivia to engage film buffs, movie fans and TV addicts:
  • Expand memes to use scenes from nostalgic TV and film
  • Simple quizzes about old and new films and TV shows:
  • What actor starred in Greatest American Hero?
  • Random trivia about new and old genres:
  • John Travolta turned down the role of Forrest Gump. (Photoshop his face into iconic Tom Hanks pic?)
  • Combine with competitive “Only on…” or “Not on…” messaging.
  • Insight:
  • SyFy and Shudder are currently running similar campaigns

Concept: YouTube Pre-Roll with Google Vogon

  • TV and movie fans regularly look up scenes on YouTube. Create pre-roll ads that target the specific genre they’re looking at, with Google Vogon ads:
  • Example of how Campbell’s Soup utilized technology here
  • 00:10 second pre-roll ads target range of categories, with emphasis on competitive messaging:
  • Horror: “Scared of costly subscriptions? Stream your favorite horror movies for free with
  • Sports: “Don’t pay to play with . Stream great sports movies for free with
  • Kids Shows: “Put the money you’d spend on in the kids’ college fund. Stream for free with

What's Hot In Q2 2020? See All Creative Trends

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