Deer Hunter Case Study

Case Study: How Deer Hunter achieved worldwide distribution!

Deer Hunter 2017 is Glu’s hottest hunting game. With new game enhancements and underwater levels, Glu was seeking to get mass worldwide distribution of their game while generating a positive return on their ad spend.

Deer Hunter


increase in FB volume

reduced CPI


Have Consumer Acquisition actively manage Facebook and Instagram channels to reduce cost per mobile app install and to maximize ROAS and yields.


Mobile app installs ads on Facebook and Instagram.


AdRules campaign management allowed us to quickly scale up spending to desired levels while helping to keep CPI and ROAS in check.


Increased total Facebook volume by 236% while keeping yields positive.


Many A/B tests were performed to see which creative elements and segments of audiences would provide the highest returns. Over 20+ videos, 96+ images, and 125+ copy variations have been tested – so far.

Ryotaro Chikaki | User Acquisition Manager | Glu

“The Consumer Acquisition team was able to produce several batches of assets, allowing them to meet aggressive daily volume targets. The further into testing these assets, we saw a decline in CPI and increase in installs”
Download Deer Hunter’s Case Study here.  

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