Consumer Acquisition is thrilled to have partnered with data.ai for their new Game Changers video series. Brian Bowman, our CEO, was a guest on data.ai’s Game Changers podcast where host Chris Uglietta and Brian discussed how to efficiently develop an A/B test ad creative in light of Apple’s IDFA tracking deprecation in a 3-part series you can watch below. Get expert analysis on:
- How IDFA loss is impacting traffic quality, lookalike audiences, and onboarding flow
- How to efficiently develop successful ad creative in a post-IDFA world
- Post-IDFA best practices for creative A/B testing for Facebook, TikTok, and Google
Game Changers Video Series
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Episode 1 – User Acquisition
Brian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted: Traffic Quality, Lookalike Audience Impact, Onboarding Flow Impact.
Episode 2 – Creative is King
In the data.ai Game Changers Video Series’ second episode, review how to efficiently develop mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including Managing the Creative Journey, Analyse Competitive Videos, Develop Persona-Led Creative, Master the Ad Concept Model.
Episode 3 – Creative A/B Testing
In this third and final episode, learn how to efficiently optimize mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including Facebook: Android Testing, iOS Testing, Google: A/B Testing, TikTok: A/B Testing, Media Buying Model, Post IDFA Campaign Structure.
Consumer Acquisition is now a part of Brainlabs
The digital marketing agency Brainlabs has acquired Consumer Acquisition. This is an exciting move to expand capabilities for both existing and future clients. This next stage of growth for Consumer Acquisition. We are thrilled to bring Brainlabs’ strengths in SEO, paid search, and programmatic display advertising to our clients.
Brainlabs’ portfolio of clients includes Mars, Samsung, Walmart Canada, Formula 1, Adidas, Bed, Bath & Beyond, and F5. Get more details on Brainlabs core services or contact us to discuss how these new capabilities can help you reach your 2022 goals.