Why Creative Matters
Recent advancements in artificial intelligence and machine learning have allowed Facebook’s advertising platform to make important decisions on its own. Such as, setting bids, budgets, placements and audiences. In addition, Facebook’s automated decisions drive better performance for advertisers by reducing waste and maximizing results.
Because Facebook’s algorithms can make these important decisions for advertisers, creative testing has become the unique differentiator of performance and financial success. As a result. constant creative testing is necessary to achieve and maintain performance and financial goals.
Download this white paper to learn:
– Why creative testing matters
– How to prepare for testing
– Best practices for producing effective creative
– Creative elements you should test
And review hundreds of Ad samples!
Facebook Partner: Founded in 2013, San Francisco.
Solution: End-to-end solution for user acquisition offering a Creative Studio, Managed Services & Self-Service Platform.
Focus: Direct Response Acquisition for Mobile Apps & Lead Gen.