There are several variables to successful Facebook mobile app advertising for user acquisition and lead generation. First, you can change and test budgets, bids, audiences, creative, creative placement, formats, copy and more. But, identifying the most important variable for the success of your Facebook advertising campaigns would seem complex. However, Facebook Ad Manager’s optimization capabilities have dramatically improved in recent years. Hence, shifting the weight of your campaigns’ success to one variable: ad creative.
Just a few years ago all optimization in Facebook Ad Manager such as adjusting bids or budgets had to be done manually. Today, advancements in AI and machine learning have allowed Facebook to drive better performance by making those important intraday decisions on its own. As a result, budgets, bidding, audiences and placement decisions can now be automated on Facebook Ad Manager by setting rules helping to reduce waste and maximize results.