SAN FRANCISCO, Calif. — May 8, 2019 — Today during Google I/O’s keynote address, ConsumerAcquisition.com was announced as a Google App preferred creative partner. Consumer Acquisition enables advertisers to generate high-performing ad creatives at scale through its in-house Creative Studio for Google App campaigns. Additionally, Google announced a new set of machine learning capabilities, ad placements on YouTube, and ad groups within app campaigns.
Google Creative Partner
Automation and machine learning have simplified media buying on Google. As a result, making creatives one of the most important drivers of success for social advertisers. Consumer Acquisition’s research shows that 95% of creatives fail to outperform a portfolio’s best ad. There is a 5% success rate for a new creative. So, it’s imperative to have an understanding of how to produce and test fresh creative concepts at scale. This will maintain financial performance. Google launched its App preferred creative partners program. This will help advertisers develop and test creatives with proven partners offering end-to-end creative services, from concept through production.
Brian Bowman, CEO of Consumer Acquisition, said, “As a performance advertising partner selected by Google for their new App preferred creative partner program, we are one of a select few partners vetted and trusted by Google to offer best-in-class creative services to ROI-focused mobile app advertisers. We’ve created over 300,000 videos and images for the largest mobile apps and games in the market today. And, we spent over $1 billion in user acquisition for our clients, bringing a level of experience unparalleled in the performance industry today. Google has recognized our design expertise by including us in their App preferred creative partner program. We look forward to building our relationship for years to come.”
Consumer Acquisition’s Creative Studio provides social advertising services across Google, Facebook, Instagram, Tiktok, Pinterest, Snap, and IAB networks. Its elite creative team has vast experience in storytelling, animation, 3D visual effects, and user acquisition. They also collaborate with UA teams to develop high-performing social ad creative. Regardless of company size, large to small managed or self-service, Consumer Acquisition offers advertisers the tools to quickly identify high-performing videos. They can also bulk edit thousands of ads, resize creatives, add headlines, localize languages, or change end cards with its Creative Studio editor. Consumer Acquisition is seasoned in the best practices for Google and Facebook. They can provide an endless supply of fresh creative concepts based on quantitative creative tests designed to deliver profitable results.
Its AdRules self-service platform works in parallel with Google’s optimization algorithms to simplify repetitive tasks. This makes it easy to build ads quickly. This month, Consumer Acquisition will launch additional new platform features, including the ability to download, view images and play videos from Google App campaigns assets. Also, to enable automatic uploading of media into Google App campaign accounts for use in Google Ads’ native tool or AdRules for ad building. Additionally, creative asset reporting is fully built into AdRules, and asset segment reports are enabled to show creative analytics on individual assets. AdRules is free for 60 days to new clients, and then 0.7% of spend, with a maximum monthly fee of $15,000.
To learn more about Consumer Acquisition, visit www.consumeracquisition.com.
About Consumer Acquisition
Founded in 2013, Consumer Acquisition provides a creative studio, fully-managed user acquisition, and SaaS tools for Google App campaigns and Facebook social advertisers. We have managed over $1 billion in social advertising spend for the world’s largest mobile apps, games, and performance advertisers. For more information, visit www.consumeracquisition.com.
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