Casual Connect 2018
Earlier this year, we attended Casual Connect 2018 at the Disneyland Hotel. Incredibly, we joined some of the most respected leaders in the game industry. Most noteworthy, were Disney Consumer Products & Interactive Media, Netmarble US, Ubisoft, and Oculus VR. Consequently, we shared and discussed insights and the latest trends within the industry. Including, creative best practices and the future of user acquisition.
Creative Best Practices
Also, in addition to participating as a Platinum Sponsor, our chief executive officer, Brian Bowman, and our chief marketing officer, Tom Young, joined Rich Jones, from Facebook. And together they spoke about the future of user acquisition. First, Brian discussed the importance of creativity in driving mobile app advertising performance. Then, he introduced our Creative Marketplace and explained its benefits to advertisers. For example, using an external team brings in fresh, new ideas. As a result, an internal team can then create new variations on a winning concept.
Future of User Acquisition
Next, Rich shared Facebook’s own creative best practices. Also, he discussed common challenges with video production. Then, he provided design tips for effective videos. In addition, Tom focused on Ad testing and best practices, and hypotheses. Furthermore, he explained how to take advantage of Facebook’s dynamic creative optimization (DCO). Finally, Brian ended the talk with exciting predictions about the future of user acquisition. Most importantly, he focused on Machine Learning and User Acquisition Bots. Therefore, you can watch the entire presentation below.