In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. However, mobile advertising is a constantly changing landscape. What is working for you today may not be working for you […]
Over the past several years, machine learning on platforms like Facebook and Google has reduced the level of effort needed by advertisers to manage and optimize their ad targeting, bids and budgets. Automation and AI has leveled the playing field for advertisers both large and small by simplifying the work required to maintain advertising performance […]
Facebook Advertising: 3 Keys to Success Facebook advertising can be overly complex, but the formula for winning is simple. If you can master these 3 keys to Facebook success, you’ll be able to keep your user acquisition costs low at scale. Optimize Creative The difference in performance between an optimized ad and a poor performer […]
Does Your Facebook Agency Suck? Here’s How To Know for Sure. Are you confident your current ad agency or in-house marketing team is maximizing the efficiency of your ad dollars on Facebook, Twitter, and Google? Are you like most companies we speak with? Can you do better? Challenge your current agency or in-house team to […]
