2019 Creative Testing Best Practices

2019 Creative Testing Best Practices

  • by Brian Bowman
  • July 15, 2019

Facebook and Google are better at advertising than you are.  Don’t take it personally. It’s just that you can’t crunch…

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Facebook and Google App Campaign Best Practices for Competitive Analysis of a Competitor’s Best Ads, Using the Latest Ad Spying Tools

Facebook and Google App Campaign Best Practices for Competitive Analysis of a Competitor’s Best Ads, Using the Latest Ad Spying Tools

  • by Brian Bowman
  • July 8, 2019

When we start working with a new client, we begin by evaluating the ads of their top competitors. Why? Because…

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Facebook Ads Keep Evolving. See Facebook’s NEW Simplified Campaign Structure Recommendations!

Facebook Ads Keep Evolving. See Facebook’s NEW Simplified Campaign Structure Recommendations!

  • by Brian Bowman
  • June 20, 2019

Having trouble scaling your Facebook advertising account? Facebook has some recommendations for you. They’ve outlined them in a new advertising…

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The Evolution of User Acquisition: Why Ad Creative is Critical

The Evolution of User Acquisition: Why Ad Creative is Critical

  • by Brian Bowman
  • May 28, 2019

“Don’t like the weather? Don’t worry — it’ll change soon.” It’s an old joke about New England weather, but it…

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4 Steps to Find the Right Social Advertising Partner

4 Steps to Find the Right Social Advertising Partner

  • by Brian Bowman
  • May 16, 2019

Finding a Facebook or Google App Campaign advertising partner is difficult. If hiring a partner works out, you’ll yield better…

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Audience Builder Express: Building Facebook Audiences in a Flash

Audience Builder Express: Building Facebook Audiences in a Flash

  • by Brian Bowman
  • May 14, 2019

In mobile app marketing, complacency kills. Every ad you produce, no matter how good your creative is, will flame out…

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Why User Acquisition is Dead and Facebook & Google Creative are King!

Why User Acquisition is Dead and Facebook & Google Creative are King!

  • by Brian Bowman
  • April 30, 2019

User Acquisition is dead, so what’s next for UA managers and social advertisers? Forget everything you thought you knew about…

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5 Tips for Creating Facebook Stories Ads

5 Tips for Creating Facebook Stories Ads

  • by Brian Bowman
  • April 9, 2019

In September 2018, Facebook launched Stories Ads to global advertisers. This ad format offers marketers a new way to engage…

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What Marketers Need to Know About Facebook’s Campaign Budget Optimization

What Marketers Need to Know About Facebook’s Campaign Budget Optimization

  • by Brian Bowman
  • April 2, 2019

Facebook launched Campaign Budget Optimization (CBO) a year ago to give social marketers the option for machine learning to control…

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Scaling Social Advertising: A Guide for Game Publishers

Scaling Social Advertising: A Guide for Game Publishers

  • by Brian Bowman
  • March 26, 2019

Developing and publishing a game has many challenges, and the go-to-market launch plan is typically reserved for the last several…

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How to Conquer Mobile App Marketing on a Budget

How to Conquer Mobile App Marketing on a Budget

  • by Susan Faraguna
  • March 19, 2019

For too long, smaller developers have been left out in the cold—a huge loss for the industry and for consumers….

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How to Launch a Mobile App Campaign with Facebook Ads & Google App Campaigns

How to Launch a Mobile App Campaign with Facebook Ads & Google App Campaigns

  • by Brian Bowman
  • March 5, 2019

Launching a new free-to-play app can be difficult if you’re starting completely from scratch. That’s because most resources about how…

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Facebook & Google App Campaign AdTech Changes: What Does This Mean for Advertising in 2019?

Facebook & Google App Campaign AdTech Changes: What Does This Mean for Advertising in 2019?

  • by Brian Bowman
  • February 26, 2019

In the past year, Facebook and Google App Campaign optimization algorithms have drastically improved, creating a level playing field for…

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How to Produce Data-Driven Ads and Adhere to Brand Guidelines

How to Produce Data-Driven Ads and Adhere to Brand Guidelines

  • by Brian Bowman
  • February 15, 2019

There are two types of marketers: brand marketers and data-driven marketers. Brand marketers spend their time thinking about visibility and…

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Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

  • by Brian Bowman
  • February 12, 2019

Facebook and Google App Campaign (formerly Google UAC) social advertisers can save time and money using customizable performance video templates…

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A Guide to Creating Facebook Video Ads Using Still Images

A Guide to Creating Facebook Video Ads Using Still Images

  • by Brian Bowman
  • February 8, 2019

If you want to run more video ads on Facebook, but lack video footage, try creating the ads with still…

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How to Create 100x Ads with Quantitative Creative Testing

How to Create 100x Ads with Quantitative Creative Testing

  • by Brian Bowman
  • February 1, 2019

Facebook advertising gets more competitive every year. The social platform now offers a variety of advertising tools (like value bidding)…

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Facebook and Google Third Party AdTech is Dead

Facebook and Google Third Party AdTech is Dead

  • by Rafaela Baquero
  • December 5, 2018

As seen on Venture Beat. Consumer Acquisition said it believes Facebook and Google third-party adtech is dead. Or perhaps the way to…

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Creative Fatigue: What Is It And How Much Creative You Need To Stay Ahead of It

Creative Fatigue: What Is It And How Much Creative You Need To Stay Ahead of It

  • by Rafaela Baquero
  • November 28, 2018

This article was also covered in Marketing Interactive. Nothing lasts forever. Especially in advertising.  Creative fatigue – when an ad’s performance…

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Strategies for How to Test your Facebook Ad Campaigns

Strategies for How to Test your Facebook Ad Campaigns

  • by Rafaela Baquero
  • November 28, 2018

As seen on Clickz. Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and…

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Facebook Holiday Advertising: How To Win When Ad Costs Rise 25%

Facebook Holiday Advertising: How To Win When Ad Costs Rise 25%

  • by Rafaela Baquero
  • November 20, 2018

As seen on MarTech Advisor. Late Q4 is unlike any other advertising environment of the year. Facebook ad costs typically…

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Get Your $99 Facebook Video for Black Friday

Get Your $99 Facebook Video for Black Friday

  • by Rafaela Baquero
  • November 19, 2018

One of the biggest shopping weekends is approaching, along with one of the biggest days for deals. Black Friday is…

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How to Reduce Wasteful Ad Spend on Facebook

How to Reduce Wasteful Ad Spend on Facebook

  • by Rafaela Baquero
  • November 9, 2018

As seen on Business of Apps Digital advertising on Facebook is an easy place to waste your user acquisition budget….

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The Definitive Guide For Facebook Advertising 2018

The Definitive Guide For Facebook Advertising 2018

  • by Rafaela Baquero
  • August 14, 2018

Facebook’s algorithm is constantly changing, forcing advertisers to quickly adapt strategies if they wish to maintain campaigns’ performance and ultimately…

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Facebook’s New Ad Solutions: Playable Ads & More

Facebook’s New Ad Solutions: Playable Ads & More

  • by Rafaela Baquero
  • August 2, 2018

In August  2018, Facebook released three new ad solutions designed to help gaming marketers reach valuable players: playable ads, retention…

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How to Make Vibrant Facebook Video Ads from Your Static Image Assets

How to Make Vibrant Facebook Video Ads from Your Static Image Assets

  • by Rafaela Baquero
  • June 28, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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3 Ways to Take Advantage of Facebook’s New Advertising Algorithm

3 Ways to Take Advantage of Facebook’s New Advertising Algorithm

  • by Rafaela Baquero
  • June 25, 2018

Over the past several years, machine learning on platforms like Facebook and Google has reduced the level of effort needed…

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Our Team Discusses The Future of User Acquisition at MAU 2018

Our Team Discusses The Future of User Acquisition at MAU 2018

  • by Rafaela Baquero
  • May 24, 2018

Recent advancements in Machine Learning and UA bots are disrupting the future of user acquisition in platforms like Facebook &…

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Why Creative Matters in Mobile Advertising

Why Creative Matters in Mobile Advertising

  • by Rafaela Baquero
  • May 21, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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Your Facebook Ad Creative is Killing Your ROI: Key Mistakes and How to Fix Them

  • by Rafaela Baquero
  • May 6, 2018

Many advertisers have a “set it and forget it” approach to running user acquisition (UA) campaigns. Thus, using the same…

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Marketers Won’t Become Obsolete Due to Bots—Just More Strategic

  • by Rafaela Baquero
  • May 2, 2018

Originally seen on AdWeek.  Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements…

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Facebook & Google Advertisers Get 300,000 Videos & Images from The Creative Studio

  • by Rafaela Baquero
  • March 21, 2018

Consumer Acquisition’s social creative production platform for advertisers achieves a major milestone, celebrates success by offering advertisers FREE services! SAN…

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How Brands Can Drive Agency Performance Through High-Stakes Competitions

  • by Rafaela Baquero
  • March 6, 2018

This article was originally published on Forbes.  User acquisition within the mobile landscape is highly competitive, and media-buying agencies are…

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5 Facebook Video Ad Trends: Creating Ads That Convert

  • by Rafaela Baquero
  • February 12, 2018

As seen on Mobile Marketing Watch. See the original post here. Facebook video ad trends, or digital and mobile video…

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Creating Effective Videos For Facebook Mobile App Install Campaigns

  • by Rafaela Baquero
  • January 22, 2018

Facebook and Google’s optimization capabilities have dramatically improved. Advances in machine learning and event bidding are radically reshaping and simplifying…

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MarTechSeries interviews our CEO, Brian Bowman.

  • by Rafaela Baquero
  • January 5, 2018

See original article on MarTech Series. On Marketing Technology MTS: Tell us about your role and how you got here? What…

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20 Creative Ways to Extend the Life of Your Social Ad Campaign

  • by Rafaela Baquero
  • December 20, 2017

As seen in Target Marketing. Extending the life of your social ad campaign You’ve enjoyed the benefits of a winning…

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Brian Bowman reveals the secrets to achieve and sustain profitable mobile app user acquisition from Facebook and Google

  • by Rafaela Baquero
  • November 6, 2017

Because Mobile app advertising is constantly changing, as a result, what is effective today is irrelevant tomorrow. Hence, in this video,…

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Five Keys To Achieving Positive Return On Advertising Spend With Facebook

  • by Rafaela Baquero
  • October 16, 2017

  As seen on Forbes,  read the original article here. Facebook Advertising Spend Achieving positive return on Facebook advertising spend (ROAS)…

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3 Simple Ways to Improve Your Ad Copy for Facebook Advertising

  • by Rafaela Baquero
  • October 6, 2017

When scrolling through posts and ads on Facebook feeds, visuals are the first thing users notice. Visuals will help users…

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Facebook Advertising Testing: Image Layout & Grids

  • by Rafaela Baquero
  • September 12, 2017

The Consumer Acquisition team has produced 250k of Facebook Advertising for clients across multiple verticals and spent over $200 million in…

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Facebook Advertising Testing: Image Copy and Calls to Action

  • by Rafaela Baquero
  • September 1, 2017

Strong visuals capture Facebook and Instagram audience’s attention, but strong image copy will help users decide if they want to…

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Facebook Advertising Testing: Professional Photos vs User-Generated Content (UGC)

  • by Rafaela Baquero
  • August 31, 2017

In producing over 250k in Facebook Advertising for clients across multiple industries, and spending over $200 million in many high-performing…

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Facebook Advertising Testing Basics: Concepts vs Variations

  • by Rafaela Baquero
  • August 30, 2017

A high-performing Facebook advertising creative has the ability to greatly impact your campaign’s performance. In addition, a strong creative can…

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What’s the Cost Per Mobile App Install on Facebook and Instagram?

  • by Brian Bowman
  • May 9, 2016

Facebook and Instagram can be a gold mine for mobile app advertising. The volume of traffic is massive. Also, the…

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AdRules, the Social Ad Platform For Mobile Apps

  • by Brian Bowman
  • February 9, 2016

ConsumerAcquisition Delivers AdRulesTM, the Social Advertising Platform For Mobile Apps Facebook and Instagram advertising simplified by AdRulesTM SAN FRANCISCO, Feb….

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When it comes to Fantasy Sports App Installs, Custom Audiences Matter!

  • by Brian Bowman
  • January 21, 2016

When it comes to Fantasy Sports Apps, Custom Audiences Matter NFL Playoffs are finally here. For football fanatics, that means…

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Amplifying the Connection Between Digital and Physical Retail: The Story of shopkick

  • by Brian Bowman
  • December 2, 2015

Amplifying the Connection Between Digital and Physical Retail: The Story of shopkick For consumers, shopping at a brick-and-mortar store can…

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Facebook Ad Testing: Find Out What Works & Why

  • by Brian Bowman
  • November 9, 2015

Every business wants more customers, more app installs, and more money. Yet a lot of businesses are ignoring where customers…

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Facebook Advertising: 3 Keys to Success

  • by Tom Young
  • October 19, 2015

Facebook Advertising: 3 Keys to Success Facebook advertising can be overly complex, but the formula for winning is simple. If…

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TheFind.com acquired by Facebook!

  • by Brian Bowman
  • March 13, 2015

Facebook acquires TheFind! We are excited to announce that Facebook acquires TheFind! TheFind is a personalized shopping search engine to…

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Does Your Facebook Agency Suck? Here’s How To Know for Sure.

  • by Tom Young
  • January 20, 2015

Does Your Facebook Agency Suck? Here’s How To Know for Sure. Are you confident your current ad agency or in-house…

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Ridiculous Trick To Increase Profit 40% From Facebook Ad Testing

  • by Brian Bowman
  • December 22, 2014

Ridiculous Trick To Increase Profit 40% From Facebook Ad Testing Who doesn’t want better performance from their Facebook advertising dollars?…

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Is Facebook Traffic Lower Quality Than Google?

  • by Tom Young
  • December 18, 2014

Is Facebook Traffic Lower Quality Than Google? When advertisers compare the quality of traffic between Google and Facebook, Facebook traffic…

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The Holidays are Not So Merry for Facebook Advertisers

  • by Tom Young
  • December 8, 2014

The Holidays are Not So Merry for Facebook Advertisers You woke up on Black Friday to at least 20 emails…

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We Drove 1 Million Mobile App Installs on Facebook for Less Than $1

  • by Tom Young
  • March 13, 2014

Mobile App Installs We drove more than 1 million mobile app installs on Facebook in the past few months, and…

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How Not to Lose $1,000,000 Dollars on Facebook Advertising!

  • by Brian Bowman
  • February 10, 2014

Facebook Advertising Our first $1 million spent on Facebook advertising would have been more effective if we took the money…

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The Exponential Growth Of Mobile App Advertising

  • by Brian Bowman
  • December 16, 2013

The Growth of Mobile App Advertising Facebook advertisers are finally catching up with the exponential growth of mobile app advertising….

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