Strategies for How to Test your Facebook Ad Campaigns

Strategies for How to Test your Facebook Ad Campaigns

  • by Rafaela Baquero
  • November 28, 2018

As seen on Clickz. Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and…

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Get Your $99 Facebook Video for Black Friday

Get Your $99 Facebook Video for Black Friday

  • by Rafaela Baquero
  • November 19, 2018

One of the biggest shopping weekends is approaching, along with one of the biggest days for deals. Black Friday is…

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2018 July’s Highlight Reel

2018 July’s Highlight Reel

  • by Rafaela Baquero
  • July 25, 2018

In an effort to showcase our creative more frequently, we’re producing monthly highlight reels to show our best work. Our July’s…

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How to Make Vibrant Facebook Video Ads from Your Static Image Assets

How to Make Vibrant Facebook Video Ads from Your Static Image Assets

  • by Rafaela Baquero
  • June 28, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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Our Team Discusses The Future of User Acquisition at MAU 2018

Our Team Discusses The Future of User Acquisition at MAU 2018

  • by Rafaela Baquero
  • May 24, 2018

Recent advancements in Machine Learning and UA bots are disrupting the future of user acquisition in platforms like Facebook &…

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Why Creative Matters in Mobile Advertising

Why Creative Matters in Mobile Advertising

  • by Rafaela Baquero
  • May 21, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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Your Facebook Ad Creative is Killing Your ROI: Key Mistakes and How to Fix Them

Your Facebook Ad Creative is Killing Your ROI: Key Mistakes and How to Fix Them

  • by Rafaela Baquero
  • May 6, 2018

Many advertisers have a “set it and forget it” approach to running user acquisition (UA) campaigns. Thus, using the same…

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5 Facebook Video Ad Trends: Creating Ads That Convert

  • by Rafaela Baquero
  • February 12, 2018

As seen on Mobile Marketing Watch. See the original post here. Facebook video ad trends, or digital and mobile video…

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Creating Effective Videos For Facebook Mobile App Install Campaigns

  • by Rafaela Baquero
  • January 22, 2018

Facebook and Google’s optimization capabilities have dramatically improved. Advances in machine learning and event bidding are radically reshaping and simplifying…

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20 Creative Ways to Extend the Life of Your Social Ad Campaign

  • by Rafaela Baquero
  • December 20, 2017

As seen in Target Marketing. Extending the life of your social ad campaign You’ve enjoyed the benefits of a winning…

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3 Simple Ways to Improve Your Ad Copy for Facebook Advertising

  • by Rafaela Baquero
  • October 6, 2017

When scrolling through posts and ads on Facebook feeds, visuals are the first thing users notice. Visuals will help users…

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Facebook Advertising Testing: Image Layout & Grids

  • by Rafaela Baquero
  • September 12, 2017

The Consumer Acquisition team has produced 250k of Facebook Advertising for clients across multiple verticals and spent over $200 million in…

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Facebook Advertising Testing: Image Copy and Calls to Action

  • by Rafaela Baquero
  • September 1, 2017

Strong visuals capture Facebook and Instagram audience’s attention, but strong image copy will help users decide if they want to…

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Facebook Advertising Testing: Professional Photos vs User-Generated Content (UGC)

  • by Rafaela Baquero
  • August 31, 2017

In producing over 250k in Facebook Advertising for clients across multiple industries, and spending over $200 million in many high-performing…

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Facebook Advertising Testing Basics: Concepts vs Variations

  • by Rafaela Baquero
  • August 30, 2017

A high-performing Facebook advertising creative has the ability to greatly impact your campaign’s performance. In addition, a strong creative can…

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