Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down Casual RPG Games with competitive trends & creative recommendations, so you can learn from their creative best practices.

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Casual RPG Games Competitive Analysis

Competitors: AFK Arena, Idle Heroes, Tap Titans 2, Hero Wars, Taptap Heroes, Empires & Puzzles: Epic Match 3, Legendary: Game of Heroes, Almost a Hero, Clicker Heroes, Ulala: Idle Adventure, Hopeless Heroes: Tap Attack, The Mighty Quest for Epic Loot, Rise of Kingdoms, Questland: Hero Quest, Mighty Quest for Epic Loot, Rise of Kingdoms, Questland: Hero Quest

More Competitors: Clash of Clans, FTL, Dead Ahead: Zombie Warfare, The Elder Scrolls: Legends CCG, Stormbound, Gods of Olympus, TerraGenesis: Star Settlers, Nova Empire: Space Commander, Bit City, AdVenture Communist, Godus, The Battle Cats, South Park: Phone Destroyer, Space Arena: Build & Fight MMO, Fire Emblem Heroes, Dungeon, Inc: Idle Clicker, Sid Meier’s Civilization VI, Star Trek Fleet Command, Dawn of Titans, DomiNations, Star Wars Galaxy of Heroes, Craft Warriors, Mushroom Wars 2, Armello, Deep Town: Idle Miner Factory, Epic Battle Simulator 2, Zombie Gunship Survival, Hades’ Star, Prison Architect, King’s Raid, Hustle Castle, Fallout Shelter, Tiny Tower, Second Galaxy

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Casual RPG Games Competitive Analysis

Casual RPG Games Player Motivations

Idle Clicker gamers are not primarily casual gamers. In fact, they have a perfectly average core gamer profile. Most are also driven by Completion (collect stars, complete all missions) and Power (leveling up, getting powerful gear). But least driven by Excitement (fast-paced, thrilling, surprises) and Fantasy (being someone else, somewhere else). – Nick Yee, The Surprising Profile of Idle Clicker Gamers, Quantic Foundry

Casual RPG Games Competitive Trends

  • Influencers: Gameplay featuring influencers and in-game commentary. (Ulala)
  • Game Overview/Gameplay: Gameplay with an overview of the game, levels, and rewards. (AFK Arena, Idle Heroes, many more)
  • Countdowns: Characters, weapons, or powers listed in order of their “awesomeness.” (AFK Arena, Rise of Kingdoms)
  • Puzzles: Characters featured in puzzles that are not reflective of gameplay. (Hero Wars)
  • Humor: Comedic voiceover juxtaposed against heroic gameplay/character footage, or dialogue between players. (Rise of Kingdoms, Questland)
  • Music Influenced: Aggressive metal music combined with gameplay, or as a music video. (AFK Arena, King’s Raid)
  • Game Trailer: Gameplay with an overview of game graphics, levels, and rewards. (AFK Arena, Star Trek Fleet Command, Star Wars Galaxy of Heroes, many others)

 

casual rpg games

More Competitive Trends:

  • Characters & Countdowns: Characters, weapons, or powers listed in order of their “awesomeness.” (AFK Arena, Rise of Kingdoms)
  • Puzzles: Characters featured in puzzles that are not reflective of gameplay. (Hustle Castle)
  • Humor: Comedic voiceover juxtaposed against heroic gameplay/character footage, or dialogue between players. (Rise of Kingdoms, Questland)
  • Music Influenced: Aggressive metal music combined with gameplay, or as a music video. (AFK Arena, King’s Raid)
  • Player Focused: Gameplay that features inset player imagery and reactions or player interviews. (Space Arena, Mushroom Wars, DomiNations)
  • Noob vs. Pro/Level Focused: Gameplay that shows experienced versus new players, while often based on the level completion. (Space Arena)

Concept: Influencer Gameplay

Create short videos featuring influencers playing the game:

  • Attracts players while legitimizing the game
  • Demonstrates how to win stages and rewards

Competitor/Share of Voice:

  • Ulala: Idle Adventure: 51% SOV

casual rpg games casual rpg games

Concept: Character Countdown

Feature characters in a countdown of best characters, powers, and/or weapons:

  • Showcases animation style, range of characters, and/or powers
  • Humorous voice over
  • Generates higher engagement (curiosity over rankings)

Competitor/Share of Voice:

  • Rise of Kingdoms: 28% SOV

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rpg games rpg games

Concept: Character Puzzles

Create videos featuring characters in brain-teasing puzzles:

  • Engages “completion” and “power” motivators for Idle RPG players
  • Shows characters in a familiar environment

Competitor/Share of Voice:

  • Hero Wars: 100% SOV

casual rpg games charcter puzzles charcter puzzles charcter puzzlescasual rpg games character puzzles

Concept: Comedic Voice Over

Create videos that juxtapose gameplay with a comedic voice-over.

  • Showcases gameplay and/or characters
  • Mimics gamer dialogue
  • Uses subtitles

Competitor/Share of Voice:

  • Rise of Kingdoms: 72% SOV
  • Questland: 8% SOV

Casual RPG games Comedic Voiceover Comedic Voiceover
Comedic Voiceover Comedic Voiceover

Concept: Choices

Add simple pickers to characters and game situations:

  • Increase engagement with viewers

Competitor/Share of Voice:

  • AFK Arena: 6% SOV
  • King’s Raid: 4% SOV

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casual rpg games casual rpg

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