Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down casino games app ads from Playtika’s Bingo Blitz with competitive trends & creative recommendations, so you can learn from their creative best practices.

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Bingo Blitz’s Competitive Analysis

Competitors: Bingo: Yatzy Bingo Tournament, Bingo Pop, Bingo Frenzy, Bingo: Lucky Bingo Games, Wizard of Bingo, Bingo Journey, BINGO! World Tour, Bingo Blaze, Bingo Blitz, Bingo Showdown, Bingo Blast, Bingo Clash, GSN Casino, Cash Tornado Slots, Parx Casino, Golden Nugget Online Casino, Club Vegas Slots, Huuuge Casino Slots, Jackpocket, Lucky Lottery Scratchers, Worldwinner, Lucktastic, Lucky Day, HQ Trivia, Coin Dozer, Match to Win: Cash Giveaway, Inbox Dollars, IBotta, Receipt Hog, Shopkick, Swagbucks, Rakuten, Dosh, Solitaire Cash, Solitaire Deluxe 2, Spades Plus, Solitaire Epic Adventure, WSOP

casino games app ads

Casino Games App Ads Creative

Bingo Blitz: What’s Working  

  • Influencers: Videos of Luis Fonsi and Nicol Scherzinger have garnered lots of attention on TikTok, Facebook, and other platforms. As spokespeople, they’ve been leveraged in multiple concepts, (even featuring a song by Fonsi). Other influencers include Ellen Degeneres. All influencers integrate with gameplay, design, and Blitzy the Cat.
  • Gameplay: Gameplay concepts feature Blitzy the Cat and leverage the vibrant game design and graphics, to communicate that this is a more modern version of bingo.
  • Promo/Offer: Simple concepts promote free gift giveaways to entice players to download or revisit.
  • Social connection: Player-based concepts promote the social and community aspects of the game.
  • Seasonal: Concepts centered on holiday themes.

casino games app ads

Casino Games App Ads Creative Iteration Ideas

  • Continue leveraging influencer content in video and image concepts, across multiple platforms.
  • Try shorter, bite-sized versions of influencer content
  • Explore other ways to integrate influencers with Blitzy
  • Use influencer testimonials and more footage of influencers playing the game
  • Introduce augmented gameplay with voice-over (could feature influencers)
  • Try integrating the social connection aspect with influencers (having players interact with influencers in-game, or in scenarios like Coin Master has done with celebs)
  • Use more seasonal concepts focused on different holidays and times of the year

casino games app ads

Casino Games App Ads Creative Trends

Concept: Gameplay

Add winning elements to gameplay capture: 

  • Integrate casino-like payout to gameplay
  • Try short user review headers highlighting fun aspects of game and things to win
  • Overcomes obstacles to downloading and play

Competitors Utilizing Trend:

  • Coin Dozer, Bingo Pop, Bingo Blaze, Bingo Showdown, Cash Tornado Slots, many others

Player Motivations: 

  • Targets players unfamiliar with the game and the aspect of playing for cash

casino games app ads

Concept: Game Trailer

Create videos that explain the game in more detail:

  • Shows there’s more to the game than just bingo (prizes, boosts, multiple card play and more)

Competitors Utilizing Trend:

  • HQ Trivia, Yatzy Bingo Tournament, Bingo Blast, Parx Casino, WorldWinner, many others

Player Motivations: 

  • Targets players unfamiliar with the game and playing for cash

casino games app ads

Concept: Player Focused

Create concepts that focus on players when they win prizes, credits, free coins and other extras:

  • “Real Winners” ideas saturate the category but leveraging the community aspect can differentiate
  • Focus on the emotional benefit of winning and connecting with other players

Competitors Utilizing Trend:

  • HQ Trivia, Yatzy Bingo Tournament, Jackpocket, Cash Tornado, Slots, WorldWinner, Lucktastic

Player Motivations: 

  • Targets players interested in social connection and communitcasino games app ads

Concept: Testimonial

Create concepts integrating real reviews of the game:

  • Attracts players while legitimizing the game
  • Could be a combination of gameplay and copy or gameplay and video
  • Category saturated with “real winner” video testimonials

Competitors Utilizing Trend:

  • Match to Win, Solitaire Epic Adventure, Bingo Clash, Lucky Day

Player Motivations: 

  • Targets players unfamiliar with the game and the aspect of playing for cash

casino games app ads

Concept: Mental Benefits

Create concepts that leverage the mental benefits of bingo:

  • Scientific evidence shows playing bingo increases social engagement and improves cognitive function/memory
  • Targets an older demographic (50+)
  • Test new headers like: “Elevate your IQ,” “Stay on the ball,” and others
  • Test IQ concepts where fails lower IQ and wins increase it

Competitors Utilizing Trend:

  • Solitaire, WSOP

Player Motivations: 

  • Targets players interested in self-improvement & self-preservation

casino games app ads

Non-Competitor Concept: Puzzle Challenge

Create split-screen concepts where Bingo puzzle solutions result in helping Blitzy advance in perilous or adventurous situations:

  • Engages new players from other game genres
  • Integrates bingo and Blitzy in a new way
  • Add a narrative element to the game

Non-Competitors Using Trend:

  • Charm King, Genies & Gems, many others

Player Motivations: 

  • Targets players interested in a narrative element in their games

casino games app ads

Non-Competitor Concept: Picker

Create concepts that add a picker and FAIL element to the game:

  • Give players a timed option to pick the right letter/number combo to achieve Bingo
  • Finger hovers but can’t complete tasks in the allotted time, resulting in FAIL

Non-Competitors Utilizing Trend:

  • Tuscany Villa, Sweet Escapes, many others

Player Motivations: 

  • Targets players interested in achievement

casino games app ads

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