How Zula Mobile challenged their market with exciting creatives!!

Project Goal

Lokum Games was looking to improve the performance of their UA campaigns for their title Zula Mobile. The problem was specifically their creative approach. Due to Consumer Acquisition’s creative studio having 8 years of experience in the industry, we were able to help them address these challenges.

Summary

The FPS mobile industry is very competitive, with big games like Call of Duty, Fortnite, and PUBG dominating the market. As such Consumer Acquisition dived into competitor research to understand what was working. Lokum Games gave Consumer Acquisition complete freedom when it came to creative concepting, as such we were able to explore original ideas as well as targeting proven concepts. Overall Consumer Acquisition enabled Lokum Games to venture outside of its comfort zone and test new exciting concepts that ultimately drove results.