Project Goal
Leverage Consumer Acquisition’s analytical expertise & vast creative resources to test new creative elements and audience targets. Also, to help drive cost-effective installs in anticipation of their new real-money app.
Summary
WinView Games is an in-game sports prediction app where viewers enter contests to predict the outcome of the plays in real time to win cash prizes. WinView’s objective was to scale up spend. Also, to acquire new users more efficiently with a greater reduction in CPI and Cost Per First Bet Install metrics.

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