How Terra's Kitchen reduced cost per acquisition

Goal

Reduce Cost Per Acquisition while also achieving monthly user acquisition goals.

Result

-20% CPI (cost per acquisition) within first month of spend

-27% cost per lead within first months of spend

+43% in funnel conversion rate within first month of spend

summary

Terra’s Kitchen is the quickest, easiest, healthiest meal kit delivery service with more than 60 recipes featuring pre-chopped ingredients and eco-friendly delivery. Their objective was to profitably acquire new customers through Facebook and Instagram.

AD FORMAT

Facebook, Instagram and Audience Network

CREATIVE OPTIMIZATION

A/B tested 150+ video/video thumbnails and 180+ copy variations

BIDDING & BUDGETING

Leveraged AdRules automated campaign management to gain additional efficiency to achieve a 20% reduction in Cost Per Acquisition within the first month of spend.

WORKFLOW AUTOMATION

Using AdRules, we automated campaign management workflow for creative a/b testing, creative analysis, audience analysis, and ad launches.

Client Testimonials

John Clark | Terra’s Kitchen

“We saw immediate success in the reduction of our acquisition costs through Consumer Acquisition’s optimization strategies. We have also leveraged their expertise in creative and conversion testing to further optimize our funnel to drive high-quality customers. We recommend Consumer Acquisition to any business that is looking for a true partner in their growth strategies.”

John Clark, Director of Business Strategy at Terra’s Kitchen

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