Project Goal
User Acquisition: drive paid subscribers through Facebook Advertising.
Summary
Sun Basket is a subscription-based food service that delivers weekly meals in the form of pre-measured organic ingredients with recipes. They had specific weekly growth goals tied in with cost-per-acquired customer (CAC) targets. We were hired to ramp acquisition within Facebook Advertising. Working closely with the Sun Basket team, we reduced CAC week-over-week and ramped paying customers acquired per week.

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