• bar chart icon

    - 42% CAC

    (cost per consumer acquisition)
  • graph icon

    +447%

    subscribers
  • cpi icon

    +546%

    monthly acquired customers

Project Goal

User Acquisition: drive paid subscribers through Facebook Advertising.

Summary

Sun Basket is a subscription-based food service that delivers weekly meals in the form of pre-measured organic ingredients with recipes. They had specific weekly growth goals tied in with cost-per-acquired customer (CAC) targets. We were hired to ramp acquisition within Facebook Advertising. Working closely with the Sun Basket team, we reduced CAC week-over-week and ramped paying customers acquired per week.

sun basket

Our Solution

AD
FORMAT

Mobile and desktop newsfeed on Facebook and Instagram

CREATIVE
STUDIO

Produced hundreds of original pieces, achieved and sustained high- performance: +425 Instagram images, +360 Facebook images, and +145 videos.

FUNNEL ANALYSIS
&
OPTIMIZATION

Mobile app installs monitoring and analyzing conversion rate fluctuations to debug potential technical issues impacting performance. Also, drove landing page optimization and headline testing, resulting in a -30% reduction in CAC.

AUDIENCE
EXPANSION

Produced thousands of original, custom and lookalike audiences & interest groups. Audiences created from affinity, competitors, performance, and ability to scale.

Clients Testimonials

“ConsumerAcquisition.com delivers outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Also, their passion for creative testing and attention to metrics drove profitability. In addition, the quality of work reflects their experience and expertise in Facebook advertising. As a result, I highly recommend these guys.”    

Adam Zbar ,

CEO

Similar
Case Studies

honeylove
How HoneyLove increased ROAS 350%!
THOUSANDS

of customers from 114 countries

+350%

increased ROAS

SEE STORY
checkout 51
How Checkout 51 reduced cost per registration 54%!
+1 MILLION

spend in 1 month

-54%

cost per registration

SEE STORY
betterback
How BetterBack scaled sales worldwide while maintaining profitability!
6.7x

increase in gross revenue

7.2x

increase in purchases

2.4x

increase in CTR

SEE STORY
ebates
How Ebates scaled spend!
-28% - 43%

CPI reduction

-56% - 64%

cost/reg reduction

+462%

increase in monthly spend

SEE STORY
terras kitchen
How Terra’s Kitchen Lowered Cost per Acquisition!
-20%

CPI (cost per acquisition) within first month of spend

-27%

cost per lead within first months of spend

+43%

in funnel conversion rate within first month of spend

SEE STORY

As part of Brainlabs
we now offer:


Paid Search | SEO | Programmatic

Learn more!
Global CTA
whitepapers

Read Our
Whitepapers

Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

    Please prove you are human by selecting the Tree.