• bar chart icon

    - 42% CAC

    (cost per consumer acquisition)
  • graph icon

    +447%

    subscribers
  • cpi icon

    +546%

    monthly acquired customers

Project Goal

User Acquisition: drive paid subscribers through Facebook Advertising.

Summary

Sun Basket is a subscription-based food service that delivers weekly meals in the form of pre-measured organic ingredients with recipes. They had specific weekly growth goals tied in with cost-per-acquired customer (CAC) targets. We were hired to ramp acquisition within Facebook Advertising. Working closely with the Sun Basket team, we reduced CAC week-over-week and ramped paying customers acquired per week.

sun basket

Our Solution

AD
FORMAT

Mobile and desktop newsfeed on Facebook and Instagram

CREATIVE
STUDIO

Produced hundreds of original pieces, achieved and sustained high- performance: +425 Instagram images, +360 Facebook images, and +145 videos.

FUNNEL ANALYSIS
&
OPTIMIZATION

Mobile app installs monitoring and analyzing conversion rate fluctuations to debug potential technical issues impacting performance. Also, drove landing page optimization and headline testing, resulting in a -30% reduction in CAC.

AUDIENCE
EXPANSION

Produced thousands of original, custom and lookalike audiences & interest groups. Audiences created from affinity, competitors, performance, and ability to scale.

Clients Testimonials

“ConsumerAcquisition.com delivers outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Also, their passion for creative testing and attention to metrics drove profitability. In addition, the quality of work reflects their experience and expertise in Facebook advertising. As a result, I highly recommend these guys.”    

Adam Zbar ,

CEO

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