Mobilityware is the original developer of the App Solitaire and knows a thing or two about digital card games. They have mastered the mobile version of this popular top grossing game year after year. Mobilityware’s Klondike Solitaire Mobile App focuses on Daily goals which are ever changing. They look to bring you the game you love while making it interesting with custom backgrounds, i message stickers and many more features designed just for the player. Mobilityware and CA have long partnered to make Solitaire the most comprehensive card mobile app around. We are always testing in the pursuit of the next creative and optimization win. CA was most recently tasked with finding opportunities for growth in WW markets for Solitaire.

Goal

Mobilityware wanted to generate installs at low CPI and discover opportunities for growth in Worldwide Markets.

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- 30% CPI Worldwide Markets

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+40% Volume Up

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42% Average Retention maintained at scale

Ad Format

Mobile App Installs on Facebook iOS only

Creative Studio

Relentless Creative and Copy testing and optimizations. Copious iterations tested through Creative Studio insights Scaled simple and elegant Image Ads via Ad Rules

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Client Testimonials

Stevie Lutgen| MobilityWare

“Consumer Acquisition is a valued long term marketing partner for MobilityWare. Their market expertise and quick testing strategies allow for creative success repeatedly. We wanted to find pockets of revenue Worldwide and CA was able to do it quickly with creative. We can always rely on CA to partner with us to find the best solutions for long term success.”

Stevie Lutgen, Marketing at MobilityWare
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