GSN Games, part of The Game Network, delivers social casino and skill-based games designed to fuel every player’s inner winner. GSN’s title Solitaire Tri Peaks wanted to refresh its creative by joining our creative studio.

Solutions

OBJECTIVE

GSN joined the Creative Studio to receive a high volume of high-quality diverse creative for their title Solitaire Tri Peaks.

PROCESS

Using their top-performing creative as a starting point, our creative team combined competitive research with our gaming design best practices to produce fresh ideas on a weekly basis.

DELIVERABLES

66 Total Videos. 5 Videos a week, in a 3-month deal

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Client Testimonials

Dasha Chipchay | Glu Mobile

“Consumer Acquisition immediately ramped design production using their Creative Studio. They rapidly created and tested multiple variations of new interior design video concepts and efficiently identified winners, that transformed our business month-over-month. We enjoy working with them and love their diverse creative capabilities. We highly recommend them to anyone looking to properly scale their Facebook user acquisition!”

Dasha Chipchay, User Acquisition Manager at Glu Mobile
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Jason Zhao | Matchington Mansions

“Having worked with ConsumerAcquisition.com before, we trusted them to launch our game in the most profitable way possible. They hit the ground sprinting and quickly scaled creative testing. They eliminated poor performing creative, audiences and countries and aligned budget to the most scalable regions. Also, they consistently deliver scale, profit and high quality creative. We highly recommend them for anyone looking to grow their Facebook user acquisition.”

Jason Zhao, VP Consumer Marketing at Matchington Mansions
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Thomas Kular | GSN

“We have been satisfied with the quality and quantity of creatives that the Creative Studio has provided us. Especially with the speed of turn around and the variety of creative concepts. And turn around time, as I noted above, was excellent.”

Thomas Kular, User Acquisition Analyst at GSN
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Brent Orford | Ember Entertainment

“Consumer Acquisition was instrumental in scaling Meow Match Android worldwide and hit another home run with our subsequent iOS rollout. The team at Consumer Acquisition consistently delivers on weekly creative refreshes and audience testing, utilizing a results-driven strategy that has increased revenue and installs while keeping costs low. We look forward to continued success launching our next title.”

Brent Orford, EVP Marketing at Ember Entertainment
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John Parides | GLU

“Consumer Acquisition ramped up within the first several days and capped out our daily budget while delivering CPIs 20% below targets and beating ROAS goals. In addition, they continue to test creative (images and videos), messaging, and targeting and have further reduced CPIs by 60% and increased ROAS 25%. As a result, this team knows Facebook and how to fight off creative and audience fatigue.”

 

 

John Parides, Head of User Acquisition at GLU
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Rich Chew | PLAYSTUDIOS, Inc.

“We have worked with ConsumerAcquisition.com since April 2015. They bring a rigorous, a/b testing approach to maximizing volume and ROAS. Also, they systematically work through hundreds of quantitative tests to deliver high-paying, quality users. As a result, they have been a consistently high performer with our Facebook media buys.”

Rich Chew, Director of Growth at PLAYSTUDIOS, Inc.
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Noah Godfrey | CHECKOUT 51

“Consumer Acquisition has helped us grow our app installs while initially beating our cost targets by 54%. In addition, they have excelled in A/B testing and have discovered new creative strategies through their rigorous testing process. Most importantly, they have successfully scaled our spend and we look forward to continuing to work with them to find new areas to grow.”

 

 

Noah Godfrey, Founder at CHECKOUT 51
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Adam Zbar | Sun Basket

“ConsumerAcquisition.com delivers outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Also, their passion for creative testing and attention to metrics drove profitability. In addition, the quality of work reflects their experience and expertise in Facebook advertising. As a result, I highly recommend these guys.”

 

 

Adam Zbar , CEO at Sun Basket
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Eric White | EBATES

“I previously worked with ConsumerAcquisition.com and they consistently delivered strong results for mobile app user acquisition for our shopping app. When I joined Ebates, I knew they would be a good fit to help drive our mobile app user acquisition strategy. Once again, they quickly optimized our business and reduced CPI 31% and reduced cost per app registration 56% and that allowed us to scale. I would highly recommend Consumer Acquisition to any mobile app advertiser that’s looking for strong results on Facebook.”

Eric White, Director of Mobile Marketing at EBATES
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Manu Sharma | Shopkick

“ConsumerAcquisition has delivered amazing results from mobile app install advertising on Facebook. With a relentless focus on creative testing and audience expansion, this team has reduced our cost-per-install, increased user engagement and delivered profitability at scale. The cost savings vs. other agencies and bid management solutions have been tremendous.”

 

 

Manu Sharma , Vice President, Growth & Data Science at Shopkick
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