• cpi icon

    - 30%

    CPI Worldwide Markets
  • graph icon


    Volume Up
  • bar chart icon


    Average Retention maintained at scale

Project Goal

Mobilityware wanted to generate installs at low CPI and discover opportunities for growth in Worldwide Markets.


Mobilityware is the original developer of the App Solitaire and knows a thing or two about digital card games. They have mastered the mobile version of this popular top grossing game year after year. Mobilityware’s Klondike Solitaire Mobile App focuses on Daily goals which are ever changing. They look to bring you the game you love while making it interesting with custom backgrounds, i message stickers and many more features designed just for the player. Mobilityware and CA have long partnered to make Solitaire the most comprehensive card mobile app around. We are always testing in the pursuit of the next creative and optimization win. CA was most recently tasked with finding opportunities for growth in WW markets for Solitaire.

mobilityware solitaire

Our Solution


Mobile App Installs on Facebook iOS only


Relentless Creative and Copy testing and optimizations. Copious iterations tested through Creative Studio insights Scaled simple and elegant Image Ads via Ad Rules

Clients Testimonials

“Consumer Acquisition is a valued long term marketing partner for MobilityWare. Their market expertise and quick testing strategies allow for creative success repeatedly. We wanted to find pockets of revenue Worldwide and CA was able to do it quickly with creative. We can always rely on CA to partner with us to find the best solutions for long term success.”

Stevie Lutgen,


Case Studies

How MobilityWare increased app volume by 2000%!

reduced CPI (cost per applicant)


app volume increase

How GSN reached target ROAS!

targets reached on day 8

+$500 to +$5,000

per day budget reached after 7 days +$8K per day reached after 14 days


total spend reached in 50 days

solitaire tri peaks
How Solitaire Tri Peaks refreshed its creative!
+ 66 total videos

+ 5 videos per week

How Lucktastic significantly reduced CPI!

reduction in CPI


reduction in cost per registration


increase in volume

spin to win
How Spin to Win increased ARPU by 580%!

increase ARPU


reduction CPI


increase volume

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