How MobilityWare generated low CPI for its app Solitaire

Project Goal

Mobilityware wanted to generate installs at low CPI and discover opportunities for growth in Worldwide Markets.

Summary

Mobilityware is the original developer of the App Solitaire and knows a thing or two about digital card games. They have mastered the mobile version of this popular top grossing game year after year. Mobilityware’s Klondike Solitaire Mobile App focuses on Daily goals which are ever changing. They look to bring you the game you love while making it interesting with custom backgrounds, i message stickers and many more features designed just for the player. Mobilityware and CA have long partnered to make Solitaire the most comprehensive card mobile app around. We are always testing in the pursuit of the next creative and optimization win. CA was most recently tasked with finding opportunities for growth in WW markets for Solitaire.