CPI Worldwide Markets
Average Retention maintained at scale
Mobilityware wanted to generate installs at low CPI and discover opportunities for growth in Worldwide Markets.
Mobilityware is the original developer of the App Solitaire and knows a thing or two about digital card games. They have mastered the mobile version of this popular top grossing game year after year. Mobilityware’s Klondike Solitaire Mobile App focuses on Daily goals which are ever changing. They look to bring you the game you love while making it interesting with custom backgrounds, i message stickers and many more features designed just for the player. Mobilityware and CA have long partnered to make Solitaire the most comprehensive card mobile app around. We are always testing in the pursuit of the next creative and optimization win. CA was most recently tasked with finding opportunities for growth in WW markets for Solitaire.
Mobile App Installs on Facebook iOS only
Relentless Creative and Copy testing and optimizations. Copious iterations tested through Creative Studio insights Scaled simple and elegant Image Ads via Ad Rules
How MobilityWare increased app volume by 2000%!
reduced CPI (cost per applicant)
app volume increase
How GSN reached target ROAS!
targets reached on day 8
+$500 to +$5,000
per day budget reached after 7 days +$8K per day reached after 14 days
total spend reached in 50 days
How Solitaire Tri Peaks refreshed its creative!
+ 66 total videos
+ 5 videos per week
How Lucktastic significantly reduced CPI!
reduction in CPI
reduction in cost per registration
increase in volume
How Spin to Win increased ARPU by 580%!