user engagement & LTV
To reach profitability by reducing the cost per mobile app install while increasing user engagement rates and LTV. Internal team collaboration was critical to success.
ShopKick is the first mobile app that gives you rewards and offers simply for walking into stores. ShopKick was working with another Facebook agency for mobile app install acquisition, but they were unable to scale at the right cost per engaged user. As a result, ShopKick’s objective was to reach profitability by reducing the cost per mobile app install while increasing user engagement rates and LTV. Internal team collaboration was critical to success.
Mobile app installs ads & re-engagement ads on Facebook’s mobile news feed & Audience Network.
Heavy image and copy testing increased CTR, decreased CPI and increased engagement.
Leveraged AdRules™, our in-house, proprietary bidding platform to automate bidding to outperform 3rd party bid platforms by 25% and eliminate percent of spend fees.
+400 images tested, +50 ad copy variations tested and over 500 audiences tested (keyword groups and lookalike audiences) to maintain volume, engagement and drive profitability.
How HoneyLove increased ROAS 350%!
of customers from 114 countries
Sun Basket increased subscribers by 447%!
- 42% CAC
(cost per consumer acquisition)
monthly acquired customers
How BetterBack scaled sales worldwide while maintaining profitability!
increase in gross revenue
increase in purchases
increase in CTR
How Ebates scaled spend!
-28% - 43%
-56% - 64%
increase in monthly spend
How Terra’s Kitchen Lowered Cost per Acquisition!
CPI (cost per acquisition) within first month of spend
cost per lead within first months of spend
in funnel conversion rate within first month of spend