• +32%

    user engagement & LTV
  • +400

    images tested
  • +500

    audiences tested

Project Goal

To reach profitability by reducing the cost per mobile app install while increasing user engagement rates and LTV. Internal team collaboration was critical to success.

Summary

ShopKick is the first mobile app that gives you rewards and offers simply for walking into stores. ShopKick was working with another Facebook agency for mobile app install acquisition, but they were unable to scale at the right cost per engaged user. As a result, ShopKick’s objective was to reach profitability by reducing the cost per mobile app install while increasing user engagement rates and LTV. Internal team collaboration was critical to success.

Our Solution

AD
FORMAT

Mobile app installs ads & re-engagement ads on Facebook’s mobile news feed & Audience Network.

TESTING

Heavy image and copy testing increased CTR, decreased CPI and increased engagement.

BIDDING &
BUDGETING

Leveraged AdRules™, our in-house, proprietary bidding platform to automate bidding to outperform 3rd party bid platforms by 25% and eliminate percent of spend fees.

MAINTAIN
PERFORMANCE

+400 images tested, +50 ad copy variations tested and over 500 audiences tested (keyword groups and lookalike audiences) to maintain volume, engagement and drive profitability.

Clients Testimonials

"ConsumerAcquisition has delivered amazing results from mobile app install advertising on Facebook. With a relentless focus on creative testing and audience expansion, this team has reduced our cost-per-install, increased user engagement and delivered profitability at scale. The cost savings vs. other agencies and bid management solutions have been tremendous.”    

Manu Sharma ,

Vice President, Growth & Data Sciencev

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