Project Goal
To reach profitability by reducing the cost per mobile app install while increasing user engagement rates and LTV. Internal team collaboration was critical to success.
Summary
ShopKick is the first mobile app that gives you rewards and offers simply for walking into stores. ShopKick was working with another Facebook agency for mobile app install acquisition, but they were unable to scale at the right cost per engaged user. As a result, ShopKick’s objective was to reach profitability by reducing the cost per mobile app install while increasing user engagement rates and LTV. Internal team collaboration was critical to success.

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