RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use. Whether it’s music, movies, games, live streaming video, or apps that help them keep close to the people who matter most, RealNetworks thrives on giving people the fresh and entertaining experiences they deserve—whenever, wherever they want.

Goal

Increase Facebook mobile app installs while reducing CPI. New users should convert to subscribers at the normal rate.

Results

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+319% mobile app installs

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-44% reduction CPI

Solutions

AD FORMAT

35% CPI reduction came from +50 a/b ad copy test

CREATIVE STUDIO

+150 images created & tested, drove a 62% reduction in CPI

BIDDING AND BUDGETING

+300 audiences tested, 65% volume & subs came from keyword clusters

SCALE AND PERFORMANCE

-23% CPI achieved moving into Facebook’s native tools & leveraging oCPM

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Client Testimonials

Doug Wheeler | Real Networks

“ConsumerAcquisition is relentless in their pursuit of growth and optimization of subscribers and app installs on our behalf. They have decreased cost-per-install and increased mobile installs 1000%. They work with our team to optimize Facebook & Twitter mobile app installs, Google paid acquisition and landing pages. They have successfully scaled our business and we continue to be impressed with their 24/7 responsiveness.”

 

 

Doug Wheeler, VP Marketing at Real Networks
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