mobile app installs
Increase Facebook mobile app installs while reducing CPI. New users should convert to subscribers at the normal rate.
RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use. Whether it’s music, movies, games, live streaming video, or apps that help them keep close to the people who matter most, RealNetworks thrives on giving people the fresh and entertaining experiences they deserve—whenever, wherever they want.
35% CPI reduction came from +50 a/b ad copy test
+150 images created & tested, drove a 62% reduction in CPI
+300 audiences tested, 65% volume & subs came from keyword clusters
-23% CPI achieved moving into Facebook’s native tools & leveraging oCPM