new creative combinations
increase in campaign spend
increase in D1 ROAS
increase in D7 ROAS
Increase campaign spend scale while maintaining high D1 ROAS.
Increase performance and spend for Facebook Automated App Ads (AAA) campaigns, as previous tests lacked the ability to scale.
Creation of new Facebook videos and images. Optimization within AAA at the ad level.
Researched player profiles, historical data, and competitor ads to drive a creative strategy that produced 43 new videos and 52 new images.
Identified new geo combinations to improve scale, allow for additional optimization and reduce cannibalization of impressions across Tier 1 geos.
Experimented with and found success across different optimization types such as Value Optimization (VO) and App Events Optimization (AEO).
Identified existing creative likely to see improved performance on AAA and leading to additional creative wins. Manually adjusted AAA ads to fold in new winning concepts and copy.
How Design Home increased ROAS by 70%!
How June’s Journey increased ROI by 180%!
creative concepts & variations
How Cooking Dash significantly increased volume!
increase in total FB volume
outperformed FB yields by
How Meow Match increased ROAS by 89%!
cost per purchase
How Covet Fashion increased 7-day revenue by 220%!
7-day revenue increase
lookalike and custom audiences tested