• creative icon

    +98

    new creative combinations
  • graph icon

    +247%

    increase in campaign spend
  • bar chart icon

    +7%

    increase in D1 ROAS
  • cpi icon

    -12%

    increase in D7 ROAS

Goal

Increase campaign spend scale while maintaining high D1 ROAS.

Summary

Increase performance and spend for Facebook Automated App Ads (AAA) campaigns, as previous tests lacked the ability to scale.

Our Solution

AD
FORMAT

Creation of new Facebook videos and images. Optimization within AAA at the ad level.

CREATIVE
STUDIO

Researched player profiles, historical data, and competitor ads to drive a creative strategy that produced 43 new videos and 52 new images.

GEOGRAPHIC
OPTIMIZATION

Identified new geo combinations to improve scale, allow for additional optimization and reduce cannibalization of impressions across Tier 1 geos.

OBJECTIVES
OPTIMIZATION

Experimented with and found success across different optimization types such as Value Optimization (VO) and App Events Optimization (AEO).

RELAUNCH
EXISTING CREATIVE

Identified existing creative likely to see improved performance on AAA and leading to additional creative wins. Manually adjusted AAA ads to fold in new winning concepts and copy.

Clients Testimonials

“I am extremely pleased by the work from Consumer Acquisition and I appreciate their ability to deliver consistent results and groundbreaking creative. They constantly exceed expectations and provide valuable insights along the way. I appreciate their approach to creative optimization, open communication and our collaboration on learnings. I highly recommend them to any company seeking long-term sustained growth from social advertising.”

Stevie Duffin,

Sr. UA Manager

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